Protect your brand with trademark monitoring
Your customers trust your brand. Stop competitors from profiting off your hard-earned reputation with our trademark monitoring service. We're America’s #1 online trademark filer and can help you protect your brand for $175/year.
Advanced search to notify you of similar, soundalike, or closely spelled trademarks to identify “knockoffs” early
Monitoring of trademark infringements across multiple classes of goods and services
Why use LegalZoom for trademark monitoring?
We know a trademark is a big investment so let us help you maintain its value and defend against copycats as America's #1 online trademark filer.*
Thousands of trademarks are registered every week. Our monthly reports alert you about applications that may threaten your brand differentiation and integrity.
Manually searching through federal databases takes hours and is complicated. Stay informed so you can take action early to enforce your rights and avoid costly litigation.
Experienced attorneys to guide you at each step
For an additional fee, consult with a trademark attorney from our law firm to receive recommendations on your monitoring report.
Tens of thousands of satisfied customers trust our law firm
Your brand's unique look and feel are important. If another company chooses a name or logo identical or similar to yours, it will confuse your customers. They might end up buying lower-quality or counterfeit products when they think they're buying from you. When this happens, you lose sales and upset customers who might mistakenly leave you negative online reviews about copycat products.
Each week, thousands of businesses apply for new trademarks. Checking the U.S. Patent and Trademark Office (USPTO) database for infringements by yourself takes you away from building your company. It's also a complicated system, meaning you may miss a competing application that compromises your brand and intellectual property.
We check every new trademark application monthly for you. With our trademark monitoring service, you can be sure you're covered against brand copycats.
Frequently asked questions
Trademark owners are responsible for enforcing their own trademark rights, including the monitoring of others' use of marks that are similar to their own. The U.S. Patent and Trademark Office (USPTO) is responsible only for assessing applications and registering marks. And when the USPTO reviews other trademark applications, they may approve a mark that you believe is similar to your own. Monitoring your trademark gives you an opportunity to dispute the registration of another mark.
If other companies start using your trademark on inferior products, it could hurt the value of your brand. Customers could get confused and think those products are from your company, which could damage your brand image. This is one of the dangers trademark infringement presents to a business.
Thorough and regular trademark monitoring can be time-consuming due to the thousands of trademark applications submitted weekly. However, because your trademark represents your brand and business, it's worthwhile to monitor and protect it.
If you do want to do it yourself, there are several different ways to monitor your trademark. You can monitor your trademark for free by browsing search engines and social media platforms. You can also check the USPTO website for unauthorized use of your trademark or anything confusingly similar. However, manually checking may not be not be the most efficient choice for business owners, due to the time it takes, and chance you might not spot infringements among the thousands of new applications each month.
If our monitoring service alerts you of someone else filing a potentially infringing application, there are several ways to dispute that mark's registration. You could consider contacting a trademark law attorney or you can schedule a consult with an experienced attorney from our law firm, LZ Legal Services, for an additional fee.
LegalZoom uses the Trademark Search System, run by the USPTO, to monitor and safeguard trademark owners' rights. We check for USPTO record updates and flag potentially infringing applications for you in a monthly report.
If another party infringes on your trademark, you can contact them and demand that they stop with a cease and desist letter. If you need help drafting this document, LegalZoom offers an attorney-drafted cease and desist letter template through our Legal Forms library.
If they don't stop after you've sent them cease and desist letters, consult with an intellectual property attorney to take the matter further.
Depending on who first registered a trademark, one of two very similar brands, logos, or slogans may be infringing upon the other's mark. You may want to seek legal counsel to know where you stand. Regularly monitoring trademark applications can also alert you to potential risks.
For customers who have a pending trademark application, trademark monitoring can add value in two ways:
- It allows you to monitor your desired mark and be alerted if new, similar trademark applications have been filed after yours.
- If you are already using the mark, but haven’t yet secured a federal trademark registration, you might have limited protection as a common law trademark owner.
Getting timely alerts through trademark monitoring allows you to decide if action is necessary to protect your pending trademark and enforce any rights you may already have.
customers are saying
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How to Protect Your Trademark
Filing for a trademark is one step towards choosing, protecting, and enforcing a trademark. Learn more
Trademarks vs. Copyrights
Important to protecting your intellectual property, but knowing what you need can be confusing. Learn more
Businesses use trademark monitoring to protect the integrity and value of their brands. By regularly checking USPTO filings, we spot attempts to register look-alike or sound-alike brand names or logos identical or similar to yours. With a surge in the volume of online marketplaces and personal websites, incidents of brand resemblance and infringement are increasing. When we find an application that might affect you, you'll be notified in a detailed monthly report.
Yes. Your brand is your asset, needing as much protection as your inventory, property, and other assets. With monthly monitoring, we alert you to any potential infringements of your brand early on. If you don't monitor the thousands of new trademark applications every month, your brand may be at risk from copycats who take advantage of your hard-earned reputation. Without trademark monitoring, unknowing customers might purchase inferior products under your brand name, which could damage your business reputation.
Consistent monitoring is the most effective way to manage the threat of trademark dilution. Dilution is when others use your brand without permission or promote themselves with names, logos, or slogans that closely resemble yours. This can do great harm to your brand image and integrity, as well as lead to consumer confusion. Monitoring enables you to act swiftly, send cease and desist notices to infringers, and avoid costly legal proceedings at the Trademark Trial and Appeal Board.
Trade name monitoring services regularly check for businesses applying to use new marks similar to yours. If we find a potential infringement, we alert you so you can decide what action you want to take.
*LZ Legal Services is the number one law firm filer by volume for US-based businesses at the U.S. Patent and Trademark Office.
ATTORNEY ADVERTISEMENT: This portion of the LegalZoom website is an advertisement for legal services. LegalZoom does not endorse or recommend any lawyer or law firm that advertises on our site. The law firm responsible for this advertisement is LZ Legal Services, LLC (email: info@lzlegalservices.com). LZ Legal Services is authorized and licensed by the Arizona Supreme Court, license number 70123. LegalZoom is not a law firm and does not provide legal advice, except where authorized through its subsidiary law firm LZ Legal Services, LLC.
