365 Business Slogan Ideas for 2025

Before diving into our list of ideas, let's cover some tips to make a memorable slogan.

How to create a memorable slogan for your business

Most people who read or hear the three words “Just Do It” will automatically think of Nike. The same goes for “I’m Lovin’ It” or “The Happiest Place on Earth”—they have become so central to their brand’s success that it’s hard to imagine one without the other.

Still, catchy and memorable slogans like these don’t just happen by chance. Here are a few helpful tips to keep in mind as you craft yours:

Think about your target audience

Your slogan should speak directly to the people you want to reach. First, consider your audience’s age range, lifestyle, values, and what matters to them when making purchasing decisions. 

Then, look at other successful businesses that target similar audiences. Pay attention to the language and tone they use, the emotions they tap into, and how they position their message. Throughout this process, take note of your favorites and how you might incorporate similar tactics while conveying your brand values.

Be quick and to-the-point

The best (and most memorable slogans) are short and sweet. Typically, this means no more than five or six words. You also want to use widely-understood language and terminology so the slogan is easy to remember and say out loud.

However, you want to avoid explaining everything about your business or cramming too many concepts into one line. Rather, you should aim for a short but impactful slogan that captures one key message or feeling in just a few words.

Choose the one you keep coming back to

Now, let your ideas flow freely. Write down every possibility that comes to mind, even the ones that might seem over-the-top or silly at first. If you run into writer’s block, try to develop new ideas by asking yourself questions from different perspectives, such as: 

• What would make your customers smile? 
• What captures your brand’s personality?
• What feels the most natural to say out loud? 

As you draft, revise, and review your ideas over time, you’ll likely notice certain slogans stick with you. When you find yourself drawn to a particular phrase again and again, that’s usually a good sign you’re onto something memorable.

Keep it memorable with a trademark

Once you’ve settled on the perfect slogan for your brand's mission, you might consider registering it as a trademark with the U.S. Patent and Trademark Office (USPTO). This signals that you’re the rightful and sole owner of the slogan, which prevents competitors from using similar phrases that might confuse your customers. 

Put simply, a trademark protects your brand’s future and ensures your memorable slogan is unmistakably yours. 

365 slogan examples for 2025

The beauty of a great slogan is that it can create brand awareness for virtually any business—whether a local coffee shop or a global tech company. We’ve organized our slogan maker by industry to help you find inspiration relevant to your field: 

Health and wellness slogans

1. Empowering Your Health, Every Day
2. Feel Better. Live Stronger.
3. Your Path to Wellness Starts Here
4. Strength in Motion, Wellness in Life
5. Nourish Your Body, Free Your Mind
6. Healthy Habits, Happy Life
7. Where Wellness Meets Simplicity
8. Rest. Recover. Renew.
9. Fitness Redefined for You
10. Inner Balance, Outer Strength
11. Progress, Not Perfection
12. The Future of Health Starts Today
13. Breathe Deep. Live Big.
14. Mindful Living Made Simple
15. Transforming Health, Transforming You
16. Your Wellness Journey Begins Here
17. Rise. Thrive. Shine.
18. Live Better, Feel Amazing
19. Vibrant Health, Vibrant You
20. Small Changes, Big Results
21. Rooted in Wellness, Growing Strong
22. Health Goals, Made Achievable
23. Life in Motion, Strength in Mind
24. Wholehearted Wellness, Every Day

Tech company slogans

1. Innovate. Simplify. Transform.
2. Powering Your Digital Tomorrow
3. Where Ideas Meet Innovation
4. The Future Is Now
5. Smarter Tech for Smarter Living
6. Seamless Solutions, Limitless Possibilities
7. Elevate Your Digital World
8. Intelligent Tech. Intelligent You.
9. Designed for the Next Generation
10. Tomorrow’s Technology, Today’s Solutions
11. Think Beyond. Move Forward.
12. Solutions That Fit Your World
13. Code Your Future with Us
14. Where Innovation Never Stops
15. The Edge of Technology
16. Simplify Complexity, Amplify Results
17. Transforming Ideas into Reality
18. The Power of Connection
19. Build Smarter. Go Further.
20. Future-Ready, User-Friendly
21. Driven by Innovation, Built for You
22. Progress in Every Byte
23. Empowering People Through Technology
24. Accelerate Your Digital Journey

Food and beverage industry slogans

1. Flavor You’ll Never Forget
2. From Our Kitchen to Your Table
3. Taste the Difference Fresh Makes
4. Every Bite, Pure Delight
5. Crafted with Care, Savor Every Bite
6. Fresh Ingredients, Bold Flavors
7. Your Taste Adventure Awaits
8. Bringing Families Together, One Meal at a Time
9. Taste Life. Taste Happiness.
10. Sweet Moments, Savory Memories
11. From Scratch, with Love
12. Bold Flavors, Better Living
13. The Art of Perfect Taste
14. Good Food, Good Mood
15. Flavors That Inspire
16. Eat Well. Feel Great.
17. Small Batches, Big Taste
18. Comfort Food, Redefined
19. Life’s Too Short for Bad Food
20. Always Fresh, Always Delicious
21. For the Love of Great Taste
22. Simple Ingredients, Perfected Flavors
23. Savor the Moment, Share the Joy
24. Indulge in Every Flavorful Bite

Fashion and apparel slogans

1. Style That Moves with You
2. Your Look, Your Story
3. Effortlessly Chic, Timelessly You
4. Where Comfort Meets Elegance
5. Designed for Life, Tailored for You
6. The Perfect Fit, Every Time
7. Bold Looks, Brighter Futures
8. Express Yourself in Every Stitch
9. Wear Confidence, Every Day
10. Fashion That Speaks Volumes
11. Where Trends Meet Timeless Style
12. Style That Inspires
13. Your Wardrobe, Elevated
14. Everyday Style, Elevated Basics
15. Make a Statement, Own the Moment
16. Crafted with Care, Worn with Pride
17. Fashion with Purpose, Designed for You
18. Threads That Tell a Story
19. Style You Can Trust
20. Empowering Looks for Empowered Lives
21. The Future of Fashion Is Here
22. Always Classic, Always You
23. Timeless Fashion, Modern Flair
24. Confidence Worn Effortlessly

Real estate slogans

1. Your Dream Home Awaits
2. Turning Dreams into Addresses
3. From Keys to Memories
4. Building Futures, One Home at a Time
5. Move Forward with Confidence
6. Your Next Chapter Starts Here
7. Where Every Door Opens Possibility
8. Trusted Partners in Real Estate
9. A Place to Call Your Own
10. Your Vision, Our Expertise
11. Find Home, Find Happiness
12. We Bring You Closer to Home
13. Unlocking Dreams, One Home at a Time
14. The Power to Move You
15. Guiding You Home with Care
16. Locations for a Lifetime
17. Homes That Inspire, Agents You Trust
18. Your Journey, Our Mission
19. Where Home Begins
20. Expertise You Can Count On
21. Making Realty a Reality
22. Move Smart, Live Happy
23. Start Living the Dream Today
24. Your Home, Your Haven

Travel and tourism slogans

1. Discover the World, One Step at a Time
2. Adventures Await Around Every Corner
3. Travel Better, Explore More
4. Journeys Designed for You
5. Where Memories Begin
6. Wander Without Limits
7. Your Ticket to Adventure
8. Explore the Extraordinary
9. Escape the Ordinary
10. Experience Life, One Destination at a Time
11. Travel Light, Dream Big
12. Start Exploring Today
13. See the World with Fresh Eyes
14. Plan Less, Explore More
15. Your Passport to Adventure
16. Discover. Dream. Travel.
17. The World Is Yours to Explore
18. Curated Adventures, Unforgettable Memories
19. Travel Your Way, Every Day
20. Inspiring Journeys, One Destination at a Time
21. Where Adventure Meets Comfort
22. Beyond Boundaries, Beyond Expectations
23. Explore the World, Your Way
24. Memories That Last a Lifetime

Education slogans

1. Learn Today, Lead Tomorrow
2. Empowering Minds, Transforming Futures
3. The Future of Learning Is Here
4. Where Knowledge Meets Opportunity
5. Discover Your Potential with Us
6. Building Brighter Futures
7. Lifelong Learning, Lifelong Success
8. Education for All, Excellence for You
9. Learn. Grow. Thrive.
10. Your Journey to Knowledge Starts Here
11. Unlocking Potential, Inspiring Change
12. Education That Moves You Forward
13. Excellence in Every Lesson
14. Learning Made Simple, Success Made Possible
15. Minds in Motion, Futures in Focus
16. Knowledge That Inspires
17. The Bridge to Your Bright Future
18. Where Learning Never Ends
19. Your Partner in Growth
20. Empowering Change Through Education
21. Think Big, Learn More
22. The Key to Unlocking Possibility
23. Teaching Today, Transforming Tomorrow
24. Learn Smarter, Reach Higher

Automotive slogans

1. Driven to Excellence
2. Performance You Can Trust
3. Where Precision Meets the Road
4. Keeping You Moving Forward
5. Built for the Long Drive
6. Drive Confident, Drive Strong
7. Engineered for Perfection
8. Your Journey, Our Mission
9. Because Every Mile Matters
10. Your Drive Starts Here
11. From Maintenance to Masterpiece
12. The Road to Reliability
13. Keeping Your Engine in Top Gear
14. Smooth Rides, Happy Drivers
15. More Than Just a Vehicle
16. Quality Service, Every Time
17. Reliable Roads Ahead
18. Driving Trust, Delivering Quality
19. Where Craftsmanship Meets the Road
20. Excellence Under the Hood
21. Built to Last, Driven to Succeed
22. Your Car, Our Passion
23. Smooth Driving Starts with Us
24. Precision in Every Turn

Home services slogans

1. Building Dreams, One Home at a Time
2. The Key to Your Perfect Space
3. From Vision to Reality
4. Where Comfort Meets Craftsmanship
5. Renovate. Restore. Revive.
6. Your Home, Your Sanctuary
7. Crafting Homes with Care
8. Expert Solutions for Every Home
9. Bringing Ideas to Life
10. Transforming Spaces, Transforming Lives
11. Making Your House a Home
12. Attention to Detail, Excellence in Service
13. Your Dream Space Awaits
14. Redefining Home Comfort
15. Repair. Renew. Refresh.
16. The Home You Deserve
17. Quality Work, Trusted Results
18. Inspired Living Starts Here
19. Designed for Your Life
20. Home Sweet Perfect Home
21. Solutions Built Around You
22. From Concept to Completion
23. Excellence in Every Corner
24. Crafting Better Living Spaces

Beauty and personal care slogans

1. Beauty Redefined, Confidence Restored
2. Glow Inside and Out
3. Where Beauty Meets Expertise
4. Radiance in Every Detail
5. Your Glow, Our Passion
6. Elegance, Effortlessly Achieved
7. Confidence Starts Here
8. Beautifully You, Perfectly Us
9. The Art of Self-Care
10. Transforming Beauty, Transforming Lives
11. Pure Beauty, Pure Confidence
12. Where Luxury Meets Personal Care
13. Shine Bright, Feel Beautiful
14. Timeless Beauty, Modern Care
15. Because You Deserve the Best
16. Redefining Beauty, Redefining You
17. From Routine to Radiance
18. Beauty Crafted for You
19. Inspired by Nature, Designed for You
20. Empower Your Glow
21. Feel Good, Look Amazing
22. Perfection in Every Product
23. Your Beauty, Your Power
24. Confidence in Every Step

Fitness and sports slogans

1. Your Fitness Journey, Our Priority
2. Where Strength Meets Determination
3. Move Stronger. Live Better.
4. The Power to Transform
5. Be Your Best Self, Every Day
6. Fitness Made Simple, Results Made Real
7. Stronger, Faster, Better
8. Find Your Strength Here
9. Elevate Your Game
10. Reach Your Peak Performance
11. Passion for Fitness, Driven by Results
12. Where Goals Become Gains
13. Your Journey to Strength Starts Here
14. The Home of Champions
15. Sweat. Strive. Succeed.
16. Because You’re Worth It
17. Crush Your Limits
18. From Small Steps to Giant Leaps
19. Strong Foundations, Stronger Results
20. Your Goals, Our Mission
21. Train Smarter, Not Harder
22. Results That Speak Volumes
23. Push Harder, Go Further
24. Excellence in Every Workout

Green and eco-friendly slogans

1. A Greener Future Starts Here
2. Sustainability for a Better Tomorrow
3. Eco-Friendly Solutions That Work
4. Think Green, Act Now
5. The Power of Green Innovation
6. A Cleaner World, One Step at a Time
7. Renew. Restore. Reimagine.
8. Sustainability Simplified
9. For a Planet That Thrives
10. Choose Green. Live Clean.
11. Where Innovation Meets Sustainability
12. Leading the Charge for a Better Future
13. Small Changes, Big Impact
14. Protecting the Planet, Together
15. Eco-Conscious Living Made Easy
16. Green Solutions for Modern Lives
17. Clean Energy, Clear Conscience
18. Building a Sustainable Tomorrow
19. Living Green, Thriving Together
20. The Future Is Green
21. Smart Choices for a Cleaner Planet
22. Embrace Sustainability, Empower Change
23. Innovating for Earth’s Future
24. Eco-Friendly by Design

Retail and ecommerce slogans

1. Shop Smarter, Live Better
2. Redefining the Shopping Experience
3. Where Quality Meets Convenience
4. Your One-Stop Shop for Everything
5. Bringing the Best to Your Doorstep
6. Products You’ll Love, Service You Trust
7. Where Style Meets Savings
8. Experience the Joy of Shopping
9. Delivered with Care, Designed for You
10. Shop Small, Dream Big
11. Your Favorites, All in One Place
12. Retail Therapy Made Simple
13. Inspiring Choices, Exceptional Quality
14. Everyday Products, Extraordinary Value
15. Your Wishlist, Delivered
16. Discover the Difference in Every Order
17. Curated for Your Life
18. Shop Smart, Shop Happy
19. Your Style, Your Store
20. Exceptional Products, Every Time
21. Designed for the Way You Live
22. The Future of Shopping Is Here
23. Quality You Can Count On
24. Personalized for You

Financial services slogans

1. Secure Your Future, One Step at a Time
2. Where Money Meets Meaning
3. Planning Today for a Brighter Tomorrow
4. Your Goals, Our Expertise
5. Smart Strategies for Smart Investments
6. Empowering You Financially
7. Trusted Partners in Wealth Management
8. Building Wealth, Building Confidence
9. Your Financial Success, Our Commitment
10. Focused on Your Future
11. Financial Solutions Made Simple
12. Navigate Your Finances with Ease
13. Saving Smarter, Living Better
14. A Clear Path to Financial Freedom
15. Investing in Your Success
16. Maximizing Value, Minimizing Stress
17. Wealth Management You Can Trust
18. Where Stability Meets Opportunity
19. The Key to Unlocking Potential
20. Dream Big, Plan Bigger
21. Money Matters Simplified
22. Finance Designed Around You
23. Secure Today, Thrive Tomorrow

Entertainment and events slogans

1. Where Moments Become Memories
2. Creating Joy, One Event at a Time
3. Your Story, Our Stage
4. Experiences You’ll Never Forget
5. Turning Ideas into Unforgettable Events
6. Where Fun Meets Excellence
7. The Art of Entertainment
8. Celebrate Life, Celebrate Here
9. Curating Happiness, Crafting Memories
10. Lights. Camera. Magic.
11. From Ordinary to Extraordinary
12. Bringing People Together, One Event at a Time
13. The Magic of Celebration
14. Life Is a Party—We’re Here to Host
15. Elevate Your Experience
16. Because Every Event Deserves Perfection
17. Transforming Ideas into Celebrations
18. Where Dreams Come to Life
19. Entertainment Without Limits
20. Crafted for Joy, Designed for You
21. Moments That Matter, Memories That Last
22. Making the Ordinary Remarkable
23. The Heartbeat of Every Celebration
24. Turning Dreams into Reality, One Event at a Time
25. Celebrate Big, Celebrate Bold
26. Crafting Joy, One Celebration at a Time
27. Experience the Extraordinary Every Day
28. Because Every Story Deserves Its Spotlight
29. Where Every Detail Creates a Masterpiece
30. Celebrating Life, Love, and Everything in Between

5 of the best slogans of all time

The best slogans can withstand the test of time and speak to multiple generations of consumers. Here are some of our favorites. 

Nike's slogan: 'Just do it'

Created by Dan Wieden in 1988, these three simple words transcend sports culture and resonate with anyone facing a challenge. Whether you’re training for a marathon or starting an LLC, the message is clear and motivating: get it done. 

McDonald's slogan: 'I'm lovin' it'

Heye & Partner, a German advertising company, created this McDonald’s slogan in 2003. Eventually, a music production firm stepped in—Mona Davis—to write the accompanying jingle famously sung by Justin Timberlake on the radio. 

De Beers' slogan: 'A diamond is forever'

In 1948, N. W. Ayer & Son copywriter Mary Frances Gerety created this slogan for the diamond company. The slogan hasn’t changed since then, proving that some phrases (like diamonds themselves) have what it takes to last forever. 

Apple's slogan: 'Think different'

TBWA/Chiat/Day came up with this bold statement in 1997. It reinforced the idea that thinking differently isn’t just a good thing—it’s what Apple products are all about. Within months, Apple launched a new line of iMacs under this campaign that eventually went on to become one of the best selling computers in history. 

Verizon: 'Can you hear me now?'

Bozell Worldwide launched this advertising campaign in 2002, featuring Paul Marcarelli as Verizon's spokesperson. The famous question has appeared in dozens of commercials over the years, and it’s still one of advertising’s most memorable campaigns to this day. 

Should you trademark a slogan?

Creating a memorable and impactful slogan is only half the battle. Without trademark protection, other businesses might mimic or copy your new slogan. While you can still claim trademark rights without registration, it’s far easier to stop infringement with a USPTO trademark.

Plus, you can get attorney help every step of the way with LegalZoom’s trademark registration service. Just tell us about your new slogan, and we’ll take care of your application with the USPTO for a predictable price. 

FAQs

How do you use a slogan in advertising?

Broadly speaking, you want to use the slogan consistently in marketing campaigns. Whether used in social media, traditional print ads, or commercials, you want to maintain the same wording and tone to reinforce your brand’s message. 

How do you test potential slogans?

Start small by gathering feedback from friends, employees, and your customers. For more nuanced insights, you might consider online surveys, focus groups, or other data-driven testing methods. Pay attention to first impressions and memorability—if people struggle to recall your slogan after hearing it, keep refining. 

It’s also a good idea to search the internet for your favorite ideas from your list of potential slogans. The last thing you want is to confuse your customers or associate your business with a competitor, and you definitely don’t want to face legal action for infringing on another trademark.

What makes a strong slogan?

The best slogans use a few words to make a big impact. They capture your brand’s identity while being easy to remember and repeat. In many cases, strong slogans can last for generations and remain just as relevant as when they were written. 

How long should a slogan be? 

Most effective slogans contain three to four words, with five to six being the absolute maximum. Also avoid overly long or complicated words—shorter phrases are easier to remember and more likely to stay in customers’ minds.