Register a trademark
We make trademark search and registration easy with a trusted attorney guiding you at every step of the process. File now for $649 + federal fees §
Have questions? Call (866) 270-9658 for a free discovery call
+ federal fees §
Attorney filing of your trademark application with the USPTO §
Waived application fee for a second trademark registration if your first application is rejected †
Experienced attorneys to guide you at each step
Our law firm has successfully registered over 3x more trademarks than online competitors ‡
Tens of thousands of satisfied customers trust our law firm
Top-rated attorneys for a fraction of the cost
Top-rated attorneys for a fraction of the cost
Get personalized guidance from experienced trademark attorneys—at nearly 75% less than the cost of traditional law firms.**
Most law firms pass high overhead costs on to you. At LZ Legal Services, our knowledgable attorneys are equipped with smart technology to support you more efficiently and affordably.
competitors
us apart
competitors
Fully owned law firm specializing in online trademark services
Experienced trademark attorney to guide you step-by-step through the process
Free second search if your attorney identifies an issue with your first choice
Waived second application fee if your first application is rejected †
Most trademark applications filed—2x more than competitors
400K+
200K+
Frequently asked questions
No, but having an attorney can increase the likelihood of your application being approved. An attorney will review your application for accuracy and completeness, reducing errors that could cause delays or denials. With our Premium Trademark Registration, an experienced trademark attorney will handle the entire application process for you.
Not always—if the similarity could confuse consumers, your application may be denied.
However, if the other mark is used for entirely different products or services, registration might still be possible. For example, Delta Dental, Delta Air Lines, and Delta Faucet Company all coexist because their products are distinct enough to avoid confusion.
Yes. The USPTO allows one trademark—that’s one name, one logo, or one slogan—per trademark application. You can register a logo that includes your business name, but then the design and the text together are considered one trademark. If you want them protected individually, you’ll need to file two applications as you compete the trademark registration process.
It depends on what you sell. The USPTO organizes all products and services into 45 classes, and your trademark protection typically applies only to the classes you include in your application.
For example, if you own a restaurant, you’d register in class 43 (food services). But if you also sell cookbooks and offer cooking classes, you might register in class 16 (paper goods) and class 41 (education and entertainment services) as well.
Ideally, the trademark application process—including time waiting to hear back from the USPTO—takes six to 12 months if you’re using your trademark in commerce.
The USPTO will review your application within a few months, and then either send an office action with questions or concerns, or approve your trademark for publication. If your trademark is published and there are no objections by the public within 30 days, you’re done with registration and you officially have a registered mark.
If you’re not yet using your mark in commerce, the trademark application process can take longer. After making it through the previous steps, the USPTO will grant a Notice of Allowance, which says they’ll register your mark once you provide proof of use in commerce through a Statement of Use. Once that’s submitted and approved, your mark is officially registered.
Yes. The USPTO’s examining attorney might reject your mark if there’s a chance consumers could confuse it with another trademark—for example, if your business name sounds too similar to another business name in the same industry. Involving an attorney in the trademark registration process can help avoid some of these challenges.
Yes, you should register your trademark to protect your business or brand assets. Using them and having common law protection is a great start but doesn’t give you the legal protection that you have after trademark registration is complete.
You can use a ™ on your logo while you pursue the trademark application process. Doing so lets others wishing to trademark the same thing know that you intend to pursue a trademark. Once you’ve completed trademark registration and your trademarks are approved, you can replace the ™ with the registered trademark symbol, ®.
The most reliable way to protect your brand against trademark infringement is to register your trademark early and review it often. Usually, this will include trademark monitoring services, which periodically check to make sure no other brands are infringing on your trademark.
Once you submit a federal trademark application and receive notice of acceptance, your trademark will be protected by the United States Patent and Trademark Office. In the event of trademark infringement, you can file a complaint with this office for help resolving the issue.
Starting on January 18, 2025, the USPTO will be charging a filing fee of at least $350 per class of goods and services for all trademark applications. While most filers will pay the base $350/class fee, some additional fees may apply if your application requires customized or particularly long goods and services descriptions. Your attorney will guide you through the process.
The USPTO reviews their federal filing fees every two years to cover trademark operation costs. Following the latest review, the USPTO determined that fee adjustments are necessary to provide sufficient resources for administering the U.S. trademark system. More info can be found on the USPTO website.
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How to Protect Your Trademark
Filing for a trademark is one step towards choosing, protecting, and enforcing a trademark. Learn more
Trademarks vs. Copyrights
Important to protecting your intellectual property, but knowing what you need can be confusing. Learn more
Trademarks identify your products and services as distinctly belonging to your brand, distinguishing you from competitors.
You can register a trademark for different types of intellectual property including your business name, product name, tagline, logo, symbol, or design. A registered trademark must be used in commerce to provide real protection against anyone who wants to copy you. Registering a trademark can be a complicated process, but attorneys can walk you through the steps and file your application.
A trademark means that a business name, brand name, tagline, logo, symbol, or design is registered with the USPTO, and that its use by others is restricted. Registering a trademark is a legal process of providing protection against competitors who want to copy your branding.
Protects brands
Trademarks are used to protect brand names, business names, product names, logos, and slogans.
Needs to be registered
While you gain limited protection as soon as you start using your brand name and logo, you need to register a trademark with the USPTO to protect your brand. They ensure that a business can use its brand to build recognition and differentiate itself without fear of copycats.
Can be renewed
As long as you renew your trademark—after the first five years, then every ten—it will not expire.
Protect creative works
Copyrights cover creative works such as stories, poems, song lyrics, movies, and even software code.
Applies immediately
As soon as you create a creative work, it enjoys federal copyright protection. However, while not required, registering a copyright creates a public record of ownership to protect your work, stay in control of how it's used, & take action against infringement.
Has an expiration date
A person’s copyright lasts for their lifetime plus 70 years. There are different rules for pieces that are created anonymously or under a pseudonym.
You can trademark a logo that includes your business name, but if you want to protect a logo and protect a name, you’ll need to purchase and file two separate applications.
While using your logo gives you common law trademark rights, filing a trademark application provides full legal protection. The process can be nuanced, so getting guidance from a trademark attorney can make all the difference.
How to trademark a phrase
A distinctive phrase—like a slogan, motto, or tagline—can strengthen your brand recognition. To stop others from using your phrase, start by conducting a comprehensive trademark search and then register it.
Keep in mind, not every phrase is eligible for trademark protection, and registration doesn’t guarantee complete exclusivity. A trademark attorney can guide you through the process and help determine the best steps for protecting your phrase.
What you can trademark
What you can't trademark
To avoid delays in the trademark registration process, here are some potential roadblocks to trademark registration you should be aware of:
You can’t register a trademark for non-business purposes.
You can’t register a generic or descriptive name, as your trademark name has to be distinctive or unique in some way to be approved.
You can only trademark a brand name that you’re using in business or that you intend to use in business in the near future.
The name you are trying to trademark can't be too similar to another registered trademark or a pending trademark. This is because consumers could get confused and mistakenly believe they come from the same source. That’s why every trademark application must specify the type of goods or services where that trademark will be used.
If you choose to work with a traditional attorney on a trademark application, expect to pay for their services (often billed by the hour) in addition to the USPTO filing fees.
The USPTO charges a base application fee of $350 per class of goods or services. Your trademark is valid for five years, after which you’ll pay a $325 renewal filing fee per class. Following that, you’ll only need to renew every 10 years.
If you choose to work with us, our trademark registration package costs $649 (plus federal filing fees§).
