Register a trademark

with America’s #1 filer*

Let one of our experienced trademark attorneys handle it all—from the search to legal advice to filing your application. Starts at $899 + federal fees.§

Register my trademark

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Find the right fit for your business

Premium Trademark Registration

$899
+ federal fees§

Have an experienced attorney complete your application and increase the likelihood of approval.

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LLC filing
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We’ll validate your business name, audit your filing documents for accuracy, assist with your articles of organization, and file them with the state to get your LLC officially registered.

100% accurate filing guarantee
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We're committed to the highest quality and accuracy. If your filing is rejected or incorrect due to our error, we'll correct it with the government agency at no additional cost to you.

Name check service
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We validate and confirm availability of your LLC’s proposed name before filing with the Secretary of State or equivalent office.

Tax consult from 1-800Accountant
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Our partner, 1-800Accountant, will provide a tax consult to explain the types of services your business could benefit from.

Form my LLC
$0 + state filing fees
Premium Trademark Registration
$899

+ federal fees§

Have an experienced attorney complete your application and increase the likelihood of approval

Register my trademark

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Federal & common law search to check availability

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Legal advice on odds of success of your trademark application

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Trademark classes selected by your attorney
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Attorney filing of your trademark application with the USPTO

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Attorney review of post-filing alerts if USPTO needs more info

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Free second search if there’s an issue with your first choice

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Waived application fee for a second trademark registration

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Response for minor procedural office actions¶¶

Experienced attorneys to guide you at
each step of the trademark process

Experienced attorneys to guide you at each step

 Our law firm has successfully registered over 3x more trademarks than online competitors

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Portrait of Nick B., trademark attorney.
Nick B.
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“I’m passionate about helping businesses protect their brand and am committed to provide every client with personal attention and superior legal services.”
Portrait of Omaima P., trademark attorney.
Omaima P.
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“I’ve been advising small businesses for 10+ years. I enjoy teaching my clients about trademarks and helping to simplify a complex process.”
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Rigorously vetted intellectual property attorneys
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Specializing in trademarks—average 10 years of experience

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Tens of thousands of satisfied customers trust our law firm

File a trademark registration with LegalZoom in 3 easy steps

01

Tell us about your trademark

Answer a few simple questions about your trademark and business, and an attorney will guide you through the next steps.

02

We’ll research your trademark

An attorney will conduct a trademark search to help make sure nothing similar is already in use, and we’ll share the results with you.

03

We'll file your paperwork

Once your attorney confirms with you that everything is ready to go, they'll e-file with the USPTO.

We’ve helped file 400K+

trademark applications since 2017

Quotes

The support from the attorney created a seamless experience. I got excellent advice along the way and received outstanding customer service.

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Maria C.

Trademark customer

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I'm amazed how easy and how quick everything was put together. I'll get all my trademarking done with LegalZoom.

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Ricardo C.

Trademark customer

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My lawyer … was so helpful in explaining the process, what to expect, and when we'd move on to the next steps. Amazing. I highly recommend this service!

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Andrea S.

Trademark customer

Frequently asked questions

Do I need an attorney to register a trademark?

No, but having an attorney can increase the likelihood of your application being approved. An attorney will review your application for accuracy and completeness, reducing errors that could cause delays or denials. With our Premium Trademark Registration, an experienced trademark attorney will handle the entire application process for you.

I found a trademark similar to mine. Can I still register it?

Not always—if the similarity could confuse consumers, your application may be denied.

However, if the other mark is used for entirely different products or services, registration might still be possible. For example, Delta Dental, Delta Air Lines, and Delta Faucet Company all coexist because their products are distinct enough to avoid confusion.

Do I need to register my business name and logo separately?

Yes. The USPTO allows one trademark—that’s one name, one logo, or one slogan—per trademark application. You can register a logo that includes your business name, but then the design and the text together are considered one trademark. If you want them protected individually, you’ll need to file two applications as you compete the trademark registration process.

How many trademark classes do I need to register in?

It depends on what you sell. The USPTO organizes all products and services into 45 classes, and your trademark protection typically applies only to the classes you include in your application.

For example, if you own a restaurant, you’d register in class 43 (food services). But if you also sell cookbooks and offer cooking classes, you might register in class 16 (paper goods) and class 41 (education and entertainment services) as well.

How long will it take to register my trademark?

Ideally, the trademark application process—including time waiting to hear back from the USPTO—takes 6 to 12 months if you’re using your trademark in commerce.

The USPTO will review your application within a few months, and then either send an office action with questions or concerns, or approve your trademark for publication. If your trademark is published and there are no objections by the public within 30 days, you’re done with registration and you officially have a registered mark.

If you’re not yet using your mark in commerce, the trademark application process can take longer. After making it through the previous steps, the USPTO will grant a Notice of Allowance, which says they’ll register your mark once you provide proof of use in commerce through a Statement of Use. Once that’s submitted and approved, your mark is officially registered.

Get helpful tips and information

* LZ Legal Services is the number one law firm filer by volume for US-based businesses at the U.S. Patent and Trademark Office.
† Your application is rejected only if the USPTO issues a final refusal. Limit one waived service fee for a different mark per order. The waiver is for LegalZoom's fees only and does not include government filing fees.
¶¶Office actions may be issued for a variety of reasons, and LZ Legal Services may choose, at its sole discretion, to respond to certain minor procedural office actions as part of the included services. "Minor procedural office actions" refer to office actions whose responses do not require legal argument and are administrative or clerical in nature, such as responses to satisfy a disclaimer requirement or to amend a mark description.
‡ Compared to online trademark services based on 2024 data reported by the USPTO. thank you!