Business Management

Learn all the ways you can take your business to the next level, whether you're in year one or year 10. Get advice on how to run and grow your business-and even what to do when you're ready to move on.

What Is Variable Cost?
Understanding your business' variable costs can help you price your products correctly, remain profitable, and grow your business.
July 15, 2024 · 3 min read
What Is a Digital Strategy and Why Does Your Business Need One?
Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.
July 15, 2024 · 6 min read
What Is Indemnity and Why Is It Important?
Indemnity is an important element of contracts because it is designed to punish a party who breaches the contract. Learn about the different types of indemnity and why they're essential.
July 15, 2024 · 3 min read
What Is a Virtual Address?
A virtual address saves you time and money, while providing several key solutions—at any stage of your business.
July 15, 2024 · 3 min read
Running a sweepstakes or contest? Here's what you need to know
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
June 20, 2024 · 3 min read
Cost of marketing II: Advertising on cable TV
For many small to midsize businesses with a limited advertising budget, national, broadcast television advertising isn't a viable option. But that doesn't mean that you can't use this effective tool. A low-cost alternative to traditional television advertising is putting those advertising dollars into cable television.
June 12, 2024 · 3 min read
Cost of Marketing: What Is the Average Budget?
As today's savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend?
June 12, 2024 · 3 min read
Is your blog a copyright infringement suit waiting to happen?
With more than 180 million blogs in the world, you have to wonder how many of these blogs infringe copyrights—or have their own infringed upon. If you have an active blog and regularly create new content—or reference others' content—you will want to read this.
June 12, 2024 · 7 min read
Overcoming your social media marketing fears
Relatively speaking, social media is still in its infancy. As companiesbig and small try to crack the code of this exciting new marketing resource, lessons are being learned at a breakneck pace. Here's your chance to separate the myths from the realities.
June 11, 2024 · 4 min read
What kind of business methods can you patent?
Regardless of what you sell, if you're an online entrepreneur with a unique method of doing business, you may be sitting on a valuable, patentable product. But will your method be found patentable, or a mere abstract idea?
June 11, 2024 · 4 min read