Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

Expanding overseas? Start by registering a trademark in Canada
If you're looking to growing your brand overseas, many U.S. businesses often look to Canada. The first step to expanding into Canada usually begins with registering a trademark. Here's a quick primer on the advantages of a Canadian trademark and what to expect from the process.
October 24, 2024 · 4 min read
How do you build a brand name?
What do Coca-Cola, Starbucks, Avis, Levis, and Cheerios have in common? They're all brand names—and more than likely these brand names are familiar to you. But it takes time and a quality product or service to build brand identity, and that includes a brand name.
September 3, 2024 · 2 min read
How to run a promotion without running from the law
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
September 3, 2024 · 3 min read
12 ways to market your business on a budget
Marketing your business doesn't have to be complicated or expensive. Here are 12 ideas you can start implementing today.
September 3, 2024 · 5 min read
How small businesses are turning to video and content creation amid COVID-19
With fewer in-person interactions because of the global pandemic, small businesses are turning to video content creation to offer personalized experiences and stay connected to their customers.
September 3, 2024 · 3 min read
Running a sweepstakes or contest? Here's what you need to know
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
June 20, 2024 · 3 min read
Cost of marketing II: Advertising on cable TV
For many small to midsize businesses with a limited advertising budget, national, broadcast television advertising isn't a viable option. But that doesn't mean that you can't use this effective tool. A low-cost alternative to traditional television advertising is putting those advertising dollars into cable television.
June 12, 2024 · 3 min read
Cost of Marketing: What Is the Average Budget?
As today's savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend?
June 12, 2024 · 3 min read
Overcoming your social media marketing fears
Relatively speaking, social media is still in its infancy. As companiesbig and small try to crack the code of this exciting new marketing resource, lessons are being learned at a breakneck pace. Here's your chance to separate the myths from the realities.
June 11, 2024 · 4 min read
How to integrate your marketing efforts for maximum results
Small businesses need marketing to grow. Here's how you can create an effective, manageable, and integrated marketing plan.
April 12, 2024 · 3 min read