Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

Business evolution: How to push beyond startup mode
Business owners share expert advice for evolving your business beyond startup mode.
August 15, 2023 · 3 min read
How to use Facebook groups to grow your customer community
By using this organic social media marketing tool, you can increase engagement among your customer base and your sales as well.
April 6, 2023 · 3 min read
How to collect and use customer feedback to improve your business
Customer feedback is more important than ever to businesses. What customer feedback should you gather, how can you do that, and what should you do with it? Here's what many small businesses are doing now.
March 30, 2023 · 3 min read
Why trade shows are important for your small business
How can you promote your small travel agency to hundreds or even thousands of potential customers? One of the best strategies that companies from every industry have found to market their products and services to a large specified group of potential customers is by becoming an exhibitor at a trade show.
March 28, 2023 · 4 min read
Cost of Marketing IV: Direct mailers & telemarketing
Advertising is the mainstay of any successful business. No matter what your product or your service may be, no one will use it if they don't know it's there. So what can you do if you are on a tight marketing budget? Read more to find about marketing your product on a budget.
March 28, 2023 · 4 min read
Driving web traffic to your unknown website
The old saying "build it and they will come" doesn't always work in the vast world of the Internet. After you build your Web site, you must take certain steps to make sure your site is visited. So, what can you do. Read more to find out about marketing your internet website.
March 28, 2023 · 5 min read
Use the internet to build your brand
Experts estimate it took about 20 years to construct the Great Pyramid of Giza. The same can be said of building a brand for your company. Here's how the internet can help expedite building awareness and strong brand recognition if you use the proper tools.
March 27, 2023 · 6 min read
Why your company needs a professional logo
Is your business putting its best foot forward? Or are you losing customers because of a bad first impression? A professional logo can build trust with potential customers.
March 24, 2023 · 2 min read
The making of a great slogan: 5 slogans with staying power
Slogans are a key part of branding for a business of any size.
March 24, 2023 · 2 min read
The power of PR
Advertising is what you buy from the sales department of the media. Public relations (PR) is what you get from the news department for free. How many ads do you suppose a good news story is worth? Read more to find out the role that PR can play in business.
March 23, 2023 · 2 min read