Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

How to find sales leads that actually work
Looking for strong sales leads? Try these six ways to generate them yourself.
April 12, 2024 · 4 min read
How to protect your business name
Your business’s name is one of its most important assets. But your business can suffer if someone else starts using a similar name. Here are some steps you can take to safeguard your name.
March 7, 2024 · 5 min read
4 tips to prevent cyberattacks on your mobile device
Your phone contains plenty of sensitive information that you want to keep to yourself. Keep it safe with key cybersecurity practices is just as important.
February 8, 2024 · 4 min read
Is Your Virtual Address Company Protecting Your Privacy and Security?
If you're in the process of choosing a virtual address service, this article can help you determine whether the service provider you're considering has security measures in place that will protect your private information.
February 8, 2024 · 7 min read
Building and managing brand equity
Looking to increase your company's profits or attract new investors? Understanding the importance of creating and managing brand equity can help with these goals.
February 6, 2024 · 3 min read
Customer word of mouth, both good and bad
Word of mouth has always been a double-edged sword. It can be the lifeblood of any business or the downfall. In today’s tech-savvy world filled with instant feedback on social media, staying in front of negative word of mouth is paramount to ensuring your business’s success.
December 13, 2023 · 5 min read
How Hispanic business owners are winning by using social media
A first generation Hispanic small business owner shares insights into the ways social media can be used to boost your small business' profile online.
November 8, 2023 · 4 min read
5 tips to attract new online customers
With more competition for traffic and shoppers, online businesses are getting smarter about how to attract new customers.
November 3, 2023 · 4 min read
Why you need a business identity
The way you visually represent your business can have a large impact on your customers' perception of your brand.
November 3, 2023 · 3 min read
How to maintain customer relationships during the coronavirus pandemic
Staying in touch with customers is smart under any circumstances, but especially during the coronavirus pandemic. Fortunately, you can find ways to demonstrate concern while supporting your customers.
November 2, 2023 · 4 min read