Business Management

Learn all the ways you can take your business to the next level, whether you're in year one or year 10. Get advice on how to run and grow your business-and even what to do when you're ready to move on.

Email marketing basics
If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started.
August 30, 2023 · 3 min read
Business newsletters 101: Effective newsletters in 6 easy steps
Are you using e-newsletters to connect with your customers? Email's not just for special offers and product announcements. Stay connected to your existing customers and build relationships with new ones by offering them useful content. It can be as easy as these 6 steps.
August 30, 2023 · 2 min read
Is influencer marketing right for your business?
An increasingly essential part of a retail marketing tool kit, influencer marketing can help put your brand on the map.
August 29, 2023 · 4 min read
Digital marketing: SEO vs. SEM and why your business needs both
SEO and SEM are digital marketing strategies aimed at internet search results. Find out the difference between the two, and learn why a combined approach may be the best bet for your business.
August 24, 2023 · 3 min read
How to recover from a bad business decision
How you respond when you realize you've made a bad decision will determine how easy it will be to recover, both personally and professionally. Here's what to do.
August 24, 2023 · 3 min read
Employment application requirements
Having the right employment application for your business can help you zero on in the employees who will fit into your company. Here are some tips on streamlining this process.
August 24, 2023 · 3 min read
Have I run out of customers? What to do when the phone stops ringing
Are you losing customers? Win them back with these easy-to-follow customer retention tactics, including going above and beyond when it comes to customer service and asking your current customers for reviews.
August 24, 2023 · 3 min read
You might qualify for the R&D tax credit without knowing
Develop or improve products or processes? Your company might enjoy significant tax benefits. This quick primer explains how.
August 22, 2023 · 3 min read
How to apply for—and get—business grants
Yes, you can get a grant for your business, if you understand where to look and what to do.
August 22, 2023 · 4 min read
What to do when your business model no longer works
Your market has suddenly shifted or dried up. What can you do? Change your product, your distribution channel, your employees, or your marketing message.
August 21, 2023 · 4 min read