Business Management

Learn all the ways you can take your business to the next level, whether you're in year one or year 10. Get advice on how to run and grow your business-and even what to do when you're ready to move on.

Social media & your business: Getting started
Is your business on Facebook? What about Twitter? Social media is becoming more and more important for businesses of all sizes. If you're not part of the conversation, you're losing business.
March 23, 2023 · 3 min read
Protecting your digital assets in the afterlife
We're more connected to the digital world than ever before. Businesses are using the Web to go global and people are using websites such as Facebook, Twitter, or their blogs to communicate. The result is the ever-growing mass of digital assets—which is often left in cyberspace after you die.
March 23, 2023 · 3 min read
Protecting yourself online
The more our daily activities become part of a digital society, the more susceptible we become to online crime and invasion of privacy. There's no stopping the digital wave, but there are ways to protect yourself from unwanted activity with these basic security measures.
March 22, 2023 · 4 min read
Does your business really need a Facebook page?
Every other company—big or small—seems to have a Facebook page. It makes you wonder if it's a prerequisite to having a business these days. Sure, businesses can probably survive without having a Facebook presence, but the marketing potential and audience reach it can provide are often too good to pass up.
March 22, 2023 · 3 min read
Getting green certification for your products
As the demand for 'green' products continues to gain momentum, many companies are making their eco-friendly efforts official with green certification. If you have a product you think may qualify as green, read on to see how you can get started.
March 22, 2023 · 4 min read
Why press releases are more important than ever
Social media has quickly become an indispensable tool for both large and small companies. While many have figured out what it takes to drive a successful branding platform and social media campaign, an important component are press releases.
March 22, 2023 · 3 min read
Maximizing your patent application
Creating an invention might seem like the final step in becoming anovernight success, but successfully filing for a patent can be a challenge. By maximizing the effectiveness of your filing, you can ensure not only the protection of your invention, but a substantial head start in the marketplace as well.
March 22, 2023 · 5 min read
Nontraditional partnerships that have started successful businesses
There seem to be as many kinds of business success stories as there are businesses. But is success attainable when a business partnership is founded within a more personal relationship, such as marriage? Here's a look at how it can be accomplished.
March 22, 2023 · 4 min read
Using Pinterest as a marketing tool
Social media has become a lucrative medium for marketing goods and services, whether it's giving away coupons to potential customers who “like” a Facebook page, enticing users to “follow” your business on Twitter, or posting commercials and how-to videos on YouTube. However, a social media network that many business owners have not yet tapped is Pinterest. This site has millions of potential customers who may be interested in following your company's new interests and branding techniques.
March 21, 2023 · 4 min read
When you need to find outside help for your business
Outside professionals can help you manage some of the most challenging parts of running a small business. Here are five situations where outside advisors can help you make better decisions now and avoid problems in the future.
March 21, 2023 · 3 min read