Business Management

Learn all the ways you can take your business to the next level, whether you're in year one or year 10. Get advice on how to run and grow your business-and even what to do when you're ready to move on.

How to develop a marketing communications strategy
You can put together an effective plan without consuming too much of your business's time or money.
January 6, 2023 · 3 min read
Why you need a brand identity and how to create one
You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.
January 6, 2023 · 3 min read
What your logo says about your brand identity
Your logo is key to communicating what your brand is and what it stands for. Getting it right is worth time and expense.
January 6, 2023 · 3 min read
How focus groups can help your business
Focus groups help businesses learn what their customers think, enabling strategic decision-making focused on their target market's true wants and needs.
January 6, 2023 · 3 min read
Holiday planning: Putting holiday retail learnings to use
Retailers weathered several challenges last holiday season. This year, they'll try to turn those lessons learned into new opportunities to build and retain customers.
January 4, 2023 · 3 min read
Top 4 reasons why a trademark is good for business
Getting a trademark can save you the trouble of rebranding and give your business a helping hand in other ways.
December 8, 2022 · 3 min read
5 topics to cover at your annual meeting
Planning an annual meeting for your corporation or LLC? Here are some of the most common topics to include on the agenda.
November 28, 2022 · 3 min read
Small Business Saturday: How business owners can make the most of it
To get in on Small Business Saturday action, look to local organizations that promote small business, such as economic development corporations.
November 17, 2022 · 8 min read
How businesses are staying safe during the pandemic
While COVID-19 safety measures add to the costs of reopening, many small business owners have found they are beneficial in restoring the trust of both clients and employees.
November 16, 2022 · 7 min read
Help for small business owners in financial trouble
Small business owners are feeling the crunch of inflation, but there are steps to take to solidify your standing. Here's how to get help if your business is suffering.
November 10, 2022 · 4 min read