Clothing Brand Name Generator (With 160 Stylish Ideas)

The clothing market is growing at a steady pace, and the U.S. leads the way, recording $351 billion in revenue in 2023. That same year, the apparel market was worth $1.7 trillion globally. With so much revenue on the line, it’s no surprise that clothing and fashion brands are also exploding.

Starting a clothing brand is an exciting journey. Choosing a clothing brand name is one of the first steps toward making the dream a reality, and your name can play a big role in setting the tone for your success. A strong name connects with your target audience and sets you apart in the competitive fashion industry.

Below, you’ll find clothing brand name ideas broken down by niche to inspire you. Or, you can use our clothing brand name generator to create your own. Once you land on a favorite, act fast to register it and secure your online presence before someone else does.

How to use our clothing brand name generator

Need to brainstorm a good clothing brand name? Our clothing brand name generator makes it easy. Just enter your business type and location, then use the simple sliders to tweak the tone and style to fit your vision for your clothing line.

Whether you’re looking for a catchy clothing brand name or something professional, our AI-powered generator uses marketing concepts and branding principles to create personalized suggestions. Once you find the perfect clothing business name, you should register it right away to avoid losing it to another business.

160 clothing brand name ideas

The clothing industry covers a wide range of niches, from casual wear to high-end fashion. Choosing a name that reflects where your brand stands in the market helps attract the right customers and builds your brand identity. 

Below, we’ve provided clothing business name ideas across different categories to get you started. Use these examples or our clothing brand name generator to customize your own.

Casual clothing brand names

With the rise of remote work and the “casualization” of the office, clothing brands have been leaning toward denim, athleisure, and everyday wear pieces that are comfortable and versatile. This type of clothing line often appeals to a wide audience, making relatable and approachable brand names a good fit.

Trendy names

The fashion business is always trendy, but this category works especially well for a casual clothing brand that wants to stay current and appeal to younger customers. These clothing brand name ideas often reflect slang, pop culture, or seasonal trends, and are fresh and exciting.

• Everyday Edge
• Off-Duty Collective
• Chill & Chic
• Lounge Legends
• Effortless Vibes
• The Relaxed Edit
• Comfy Couture
• Laidback Luxe
• Easy Threads Co.
• Urban Basics

Chic names

Chic clothing brand names bring a touch of sophistication to casual styles, blending simplicity with an elevated feel. These names are perfect if you have a minimalist clothing brand that offers casual pieces with polished, stylish details and resonates with an upscale audience.

• Neutral Vibes Studio
• Soft Layers Co.
• The Minimalist Wardrobe
• Polished Comfort
• Simply Elevated
• Casual Elegance Co.
• Modern Layers Collective
• Luxe Lounge Wear
• Sleek Staples Studio
• Essentials Reimagined

Elegant names

An elegant brand name is ideal for a clothing business that focuses on versatile designs with a refined edge. These clothing brand name ideas suggest effortless style and class while maintaining an approachable vibe.

• Graceful Layers Co.
• Classic Casuals
• The Refined Thread
• Elegant Ease
• The Comfort Atelier
• Timeless Staples
• The Chic Drape
• La Mode Relaxée
• Tailored Comfort Co.
• Simplified Sophistication

Fashionable names

A fashionable business name highlights your brand’s ability to blend comfort and trend-setting design. These unique clothing store names signal to customers that your fashion brand keeps pace with modern style while remaining wearable and practical.

• Relax & Stride
• The Statement Tee Co.
• Fashionably Easy
• Fit & Flow
• Cool & Casual Threads
• Bold Basics Collective
• Runway Relaxation
• Elevated Everyday
• Street Smart Staples
• Comfortably Cool

Streetwear clothing brand names

Looking to start a truly unique clothing brand? Streetwear brands focus on bold, urban styles inspired by art, culture, and music. This niche is growing rapidly among younger target audiences looking to express themselves. Plus, with a streetwear clothing brand, you can really go wild with creative name ideas.

Trendy names

Streetwear fashion brands with trendy names capture the energy and creativity of urban culture. These clothing brand name ideas can reflect cultural movements, slang, or music influences to stay relevant and engaging.

• Fresh Threads Co.
• Vibe Street Collective
• Next Wave Apparel
• Urban Flex
• Street Beat Style
• Current Culture
• Limitless Wear
• OnPoint Collective
• The Hype Edit
• Future Form Threads

Chic names

A chic business name for a streetwear brand combines edgy aesthetics with a sleek, modern feel. These clothing brand names are a great fit for labels that push boundaries while appealing to fashion-conscious audiences that still like a more polished look.

• Polished Street Co.
• Luxe Urban Wear
• Sleek & Street
• Elevated Hype Studio
• Sophisticated Vibes
• Refined Street Threads
• Clean Cuts Collective
• The Street Classic
• Luxe Label Studio
• The Smooth Lane

Elegant names

Elegant names bring a refined twist to streetwear, perfect for a premium or limited-edition fashion brand. These name ideas communicate exclusivity and sophistication, making them a strong choice for a clothing business focused on upscale urban fashion.

• Tailored Street Style
• The Urban Silhouette
• Timeless Edge Apparel
• The Luxe Curve
• Sophistreet Co.
• Elevated Edge Studio
• The Stylish Beat
• The Street Refined
• Urban Luxe Designs
• Sleek Urban Essence

Fashionable names

Fashionable names signal that your streetwear line is ahead of the curve and sets trends. These clothing brand name ideas position your clothing line as a leader in street culture while maintaining broad appeal.

• Bold Edge Collective
• Style Streets Co.
• Fresh Off the Block
• Street Vogue
• City Scene Threads
• The Culture Cut
• Statement Wear Co.
• Dapper Downtown
• Iconic Street Style
• Runway Meets Road

Luxury clothing brand names

Despite a recent move toward fast fashion, luxury clothing remains a thriving market, even among younger consumers, who are looking for statement pieces and timeless designs. These young audiences are also fueling bold new looks, but luxury clothing brand name ideas should still emphasize exclusivity, craftsmanship, and premium materials.

Trendy names

Luxury fashion brands with trendy names resonate with younger, affluent consumers who value cutting-edge design and cultural relevance. They’re also a great way to incorporate more creative name ideas while still keeping an upscale vibe.

• Luxe Modern Studio
• The Prestige Edit
• Iconic Silhouettes
• The Haute Collective
• Infinite Luxe
• Next Wave Elegance
• Chic Layers Studio
• Glow Couture
• Modern Grace Co.
• The Luxe Edge

Chic names

Is your luxury clothing brand sophisticated without being overly flashy? Chic name ideas for luxury brands reflect understated elegance and contemporary style.

• Velvet & Thread
• Polished Details Co.
• Noir Luxe Studio
• Refined Drapes Collective
• Gilded Fashion Co.
• Sophisticated Curves
• Pure Opulence Studio
• The Luxe Label
• Timeless Threads Co.
• Effortless Chic Wear

Elegant names

Elegant names are a hallmark of luxury clothing brands, emphasizing refinement and quality. These luxury clothing brand name ideas convey a sense of prestige that resonates with high-end clientele.

• Couture Silhouettes
• The Elegant Line
• The Refined Wardrobe
• Grace & Luxe
• The Statement Cut
• Opulent Drapes Collective
• The Timeless Atelier
• Prestige Luxe Designs
• Classic Elegance Co.
• Royal Threads Studio

Fashionable names

Luxurious collections can still have unique clothing store names. If your luxury clothing brand will take a forward-thinking approach to design, check out these fashionable names. They’re ideal for a clothing line that plans to redefine trends in the world of high fashion.

• Stride & Luxe
• The Fashion Statement
• Gilded Glow Collective
• Luxe & Modern Co.
• Graceful Glam Wear
• Vogue Essentials
• Chic Luxe Collective
• Red Carpet Refined
• Style Icon Wear
• Elevated Opulence

Sustainable clothing brand names

Sustainable clothing brands cater to eco-conscious consumers looking for ethical fashion choices. This niche is growing quickly, especially among younger consumers: 75% of 18- to 34-year-olds say they buy from brands that reflect their personal values. Clothing brand name ideas that highlight environmental values can help you connect with this audience.

Trendy names

Sustainable fashion brands aren’t behind the times—they’re actually on the forefront of fashion trends. Trendy clothing business name ideas highlight this fact and appeal to shoppers looking for modern, stylish options that are also good for the planet. 

• Eco Threads Collective
• Next Gen Wear
• Conscious Closet Co.
• The Green Label
• Future Form Fashion
• Renew & Wear
• Planet-Friendly Threads
• Urban Eco Wear
• Reimagine Studio
• Sustainable Edge

Chic names

Chic names for sustainable clothing brands balance environmental awareness with modern sophistication. These name ideas can make your sustainable clothing line feel luxurious and desirable to fashion-savvy consumers.

• Luxe Green Studio
• Refined Earth Wear
• Clean Silhouettes Co.
• Sophisticated Sustainability
• Polished & Planet-Friendly
• The Green Curve
• Eco Chic Collective
• Timeless Earth Threads
• The Sustainable Label
• Gilded Green Wear

Elegant names

Elegant names work well for sustainable fashion brands focused on timeless, high-quality designs. These name ideas make your brand sound purposeful and refined, perfect for a clothing business with eco-friendly yet polished options.

• Tailored Sustainability
• The Refined Green Line
• Opulent Eco Styles
• Graceful Earth Wear
• Sophistiqué Durable
• Earth Silhouettes Collective
• Sustainable Elegance Co.
• Classic Green Threads
• The Ethical Atelier
• Eco Refined Designs

Fashionable names

Fashionable names for sustainable brands show that style and environmental responsibility go hand in hand. These clothing brand name ideas resonate with customers whose support for sustainability is an important part of not only their fashion identity, but their entire lifestyle.

• Boldly Sustainable
• Stylishly Conscious
• The Eco Luxe Label
• Planet Vogue
• Fashion Forward Earth
• Elevated Sustainability
• Green Glam Studio
• Trendy Earth Threads
• Ethical Chic Wear
• Runway to Renew

How to choose a clothing brand name

Choosing the right business name is important for many reasons. A good clothing brand name is the foundation of your brand’s identity and the first thing customers will know about your brand. A clothing brand name generator can help you get started, but make sure you’re also thinking about the following.

Consider your target audience and brand identity

Every good clothing brand needs an identity. Think about what makes your fashion brand unique and how it connects with your target audience. Where does your clothing line stand in the marketplace? Choose a name that reflects your current market while leaving room for future growth.

Your name should also reflect your brand identity, whether it’s casual, elegant, or edgy. For example, if you’re creating a playful line of casual clothes or a kids’ clothing brand, choose a fun and catchy clothing brand name. A high-end fashion brand, on the other hand, might call for a more sophisticated-sounding name.

Make your name unique and memorable

It’s no secret that the fashion business is competitive. Memorable and unique clothing brand names are easy to remember and help your business stand out in the marketplace, so customers can recognize your brand, recommend you to others, and find you online.

To build the perfect clothing business, you should always be thinking about growth. Avoid clothing brand names that are overly specific or tied to current trends, as they can limit your business’s future success. For example, a name referencing one type of clothing, like T-shirts, might not fit if you expand your collection.

Follow state and federal naming rules

A good clothing brand name isn’t just catchy—it also has to be legal. Make sure your name complies with state and federal rules. Most states require names to be unique from others in the state and include a business entity identifier, like “LLC” for limited liability companies. They might also restrict certain words. Check with your Secretary of State’s office for the naming rules in your state.

Check your business name’s availability

There’s a lot that goes into a good clothing brand, but before you get too far, make sure the name you want is available by searching your Secretary of State’s business registry. If you plan to trademark your business name, check with the U.S. Patent and Trademark Office (USPTO) or use LegalZoom to ensure your name isn’t too similar to an existing trademark. 

You should also check that matching domain names and social media handles are available. Building your online presence early helps avoid confusion and makes it easier for customers to find you.

How to reserve your clothing brand name

Ready to start your own brand? Once you’ve picked the perfect clothing brand name, visit your state’s Secretary of State website to register your business name or reserve it before someone else does. Many states charge a small fee, and reservations typically last 30–120 days. After reserving your clothing brand name, secure your domain name and social media handles to establish your online presence.

If you need help, LegalZoom offers business formation services in addition to our clothing brand name generator. We can help you with business name searches, LLC formation, registering a doing-business-as (dba) name or trademark, getting an employer identification number (EIN), and more. Whatever you need, we make it simple, so you can focus on launching a successful clothing brand.

FAQs

What are the most famous clothing brand names of all time?

Some iconic fashion brands include Gucci, Chanel, and Burberry, as well as athletic brands like Nike, Adidas, and Lululemon. These clothing brands have become household names due to their quality, marketing, and cultural impact. A strong identity helps a great clothing brand maintain its place in the fashion industry.

What tools can help me brainstorm a business name?

Helpful tools include a thesaurus, online research, and LegalZoom’s clothing brand name generator. Use these resources during your brainstorming sessions to spark ideas and guide you toward names that resonate with your audience.

Should I test my name with potential clients?

Yes, sharing your clothing brand name ideas with friends, family, or potential customers can give you valuable feedback about how well the name aligns with your brand and resonates with your audience. Testing your fashion brand name can also prevent misunderstandings or unintended associations.

Can you change a business name after you’ve registered it?

Yes, but it involves filing paperwork with your state and updating trademarks, websites, and branding materials. You can also register a doing-business-as (DBA) name, which is a customer-facing name that’s different from your registered name. Still, choosing a good clothing brand name from the beginning can save you the hassle of making changes later.

Our free, AI-powered business name generator uses custom prompts to give you memorable, creative names to get your business started on the right foot.

Most trademark conflicts are unintentional—but that doesn’t make them any less expensive. Protect your business today with a simple trademark search.