If you want to do business under a different business name, you’ll need to file for a DBA, or ‘doing business as.’ Find out more about how to get a DBA, how it affects your business, taxes, and more.
What's your DBA name?
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by Sam Eichner
Updated on: August 16, 2024 · 2 min read
A trade name, fictitious name, or DBA (short for "doing business as") is a designation that some businesses seek out when they wish to do business under a name that is different from their original name. For sole proprietorships and general partnerships, that means the business seeks to register a name different from the names of the proprietor or partners, and in the case of corporations, LLCs, and similar entities, it means a name different from the name chosen at the time of formation. In some states, including Georgia, the DBA designation process is carried out by the court system, in this case, the County Superior Court Clerk's Office for the county in which the business seeks to operate.
Typically, dbas are required at the state level, but they can sometimes be required at the local or county level as well. In Georgia, the requirements for when you have to file for a DBA change from county to county. If you want to open a bank account in an alternative name, or complete transactions using the alternative name, then you’ll need to register that alternative name.
Georgia is one of the states in which DBA designation procedures vary from county to county. As such, it is important to check with the county clerk in the county where the business is operating to get county-specific details.
That said, in every county, the process should begin with a DBA countywide search to determine whether or not the proposed DBA name is already in use in the county in question. If the name is in use, you won’t usually be able to register it. The search can usually be done at the county clerk's office. There may also be county-specific forms, filing and registration requirements, and restrictions (e.g., no DBA or trade name can include “Company,” “Limited,” etc.)
Some counties may require you to publish notice of your proposed trade name in a local newspaper. The notice will have to run for a certain amount of time, usually several days or weeks. You’ll get a certificate from the newspaper proving you’ve properly run the notice. The county clerk in your county will have further details.
Although Georgia has a county-by-county DBA designation system, there are certain common types of information that will be required by most counties. This includes:
Finally, DBA designations often must be renewed, and renewal is once again a county-by-county issue that must be dealt with as such.
Filing for a DBA in Georgia will not affect your company’s tax status.
If you’re ready to file a DBA, LegalZoom can help you get started today. We can help you file the paperwork with your state and can get you in touch with an attorney or tax professional to answer specific questions.
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