Registering to do business with a different business name can help your business adapt to the marketplace. Find out more about getting another business name (called a dba) in Utah, including details about how it can help you, how to start the paperwork, and more.
What's your DBA name?
Excellent
by Sam Eichner
Updated on: November 27, 2023 · 2 min read
If a business wants to operate with a name that is different from the name used to form the business, it must register the new name (called a trade name). This is often called filing for a dba, or doing business as. For example, if “ABC Company LLC” wants to do business as “ABC Furniture Rental,” then the owners have to file a dba.
Utah requires a business to file for a dba designation if it seeks to do business under a name other than its formal "legal" name. That said, there are a number of other reasons for businesses to file for a dba, including the ability to open a bank account under that name, the ability to freely enter into contracts using that name, and the ability to instill confidence in vendors and consumers alike as to the legitimacy of the business.
Filing for a dba usually begins with a search to ensure the name selected is actually available, and is not already in use. You can search the names of business entities already on file here.
Avoid names that could be perceived as fraudulent or deceptive in nature, which misrepresent the activities of the business, or which indicate that the business is a type of entity that it is not.
Remember that just because you can register a name in Utah doesn’t mean you’ve got a legal right to use that name. If, by some chance, a national restaurant chain hasn’t registered their company’s name in Utah you would be able to register that name for yourself. However, federal trademark laws would come into play, and you could face a lawsuit for trademark infringement.
Check the Secretary of State's website here for filing instructions, which include all of the relevant information they will need in order to complete the application process.
Getting a trade name registered by filing a dba doesn’t change how your company is taxed.
When you are ready to file a dba in Utah, LegalZoom can help you. We can search the state business name database to find conflicts, file your paperwork, and even get you in touch with an attorney to help you with specific questions.
You may also like
How to talk to your family about estate planning
Want to talk to your parents or grandparents about estate planning, but feel like the topic is taboo? You're not alone. Discussions about estate planning are difficult for many families. Use our tips to broach the subject with sensitivity.
May 17, 2023 · 2min read
How to Write a Will: A Comprehensive Guide to Will Writing
Writing a will is one of the most important things you can do for yourself and for your loved ones, and it can be done in just minutes. Are you ready to get started?
July 21, 2024 · 11min read
How to Get an LLC and Start a Limited Liability Company
Considering an LLC for your business? The application process isn't complicated, but to apply for an LLC, you'll have to do some homework first.
October 3, 2024 · 11min read