Anyone starting a business in Utah should conduct a business search to help ensure their business name is unique and complies with state naming guidelines.
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by Cara Hartley
Cara has written extensively on navigating privacy regulations, creating legal documents, and managing business issue...
Updated on: August 14, 2024 · 5 min read
A business search can help you check that another business doesn’t already have your desired business name, protect you from trademark infringement, and help you choose a domain name that aligns with your business name. Let’s walk through what to expect when performing this search.
In most states, the Secretary of State oversees business search resources. However, Utah doesn’t have a Secretary of State. In Utah, the Division of Corporations and Commercial Code is responsible for running the business search website.
The Utah Division of Corporations and Commercial Code contact information is as follows:
Follow these steps to conduct a Utah business entity search:
Start by visiting the Utah Division of Corporations and Commercial Code business search website and searching for your business name—including terms close to your name. You can click on Business Entity Search or Business Name Availability to start your search.
Next, you can search by business name, entity number, or executive name. Try a variety of search methods to ensure your business name is unique. This is not only good for business, but can reduce the chance of legal challenges to your brand name.
Say you want to start a flight school. Start with a narrow search of the name you want (such as “Beehive Airplane Academy”) then broaden out with single words (such as “airplane”) and eventually partial words (such as “air” or “plane”).
Omit the suffix (such as LLC or Inc.) or the word “the” at the beginning of business names to get a better sense of businesses that may have similar names.
Keep in mind that there is a two-year reinstatement period for entities that have registered under a name and then been dissolved. Check Details to see whether a business name is available.
The Utah Division of Corporations and Commercial Code is responsible for registering Utah business entities, trademarks, and Article 9 lien notice filings. It will deny business names that don’t adhere to its rules.
For instance, it won’t approve names that are too similar to that of another entity, names that misrepresent the business as a state agency, or names that suggest that the business is organized for a purpose other than that listed in the company’s articles of incorporation or application.
Key naming guidelines in Utah include incorporating required information, avoiding restricted terms, and choosing a distinct name.
If you want to register your business as a corporation or a limited liability company (LLC), there are specific naming requirements you must follow.
For instance, a corporation name must include at least one required word, such as “corporation” or “company,” while the name of an LLC cannot contain certain words, including “association” or “L.P.”
There are certain words you can’t use without first getting written approval from specific agencies, such as “bank,” “olympic,” and “escrow.” These protect consumers from deceptive businesses trying to mask themselves as official or regulated without the proper licensure.
A distinguishable Utah business name meets one of the following criteria:
Other naming considerations you should be aware of include domain name availability and trademarked business names.
Consider checking website domain name availability before selecting your business name. It will be easier for your audience to find—and trust—your business if your business and domain names match.
You can research businesses on social media and use services provided by domain registrar companies such as GoDaddy, Wix, or Google Domains to check domain name availability.
You should search the federal trademark database to make sure your business name won’t infringe on another company’s trademark. Large corporations (e.g., Apple or Meta) are known to aggressively defend their brands from any other businesses with names close to theirs.
Trademark searches can be complex; you may want to consult an attorney to help you with the search.
The next steps towards starting your business include registering your business, getting a business license, trademarking your business name, and registering your domain name.
LegalZoom’s business search service takes the hassle out of the business search process. We handle the groundwork and support business owners in taking necessary follow-up actions, such as getting a business license or creating an LLC.
You can register a business in Utah online, by mail, over the phone or fax, or in person.
The cost of filing an LLC certificate of organization in Utah is $59.
However, there may be other expenses associated with starting an LLC, including filing, expedition, and business name reservation fees, the costs of hiring a registered agent to manage documents for your company or a management team to oversee your business operations, and the cost of purchasing a domain name.
Our LLC formation services start at $0 + state filing fees and include articles of organization, a business name check, a digital welcome packet, and a customizable website.
Businesses are licensed on the city and county levels in Utah. You can contact the city or county licensing agency where the company is located to ask licensing questions.
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