Use our AI-powered generator to help brainstorm catchy real estate business names that fit your brand and target audience.
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by Shannon Grilli
Shannon is an experienced copywriter, editor, and social media marketing creative.
Updated on: November 1, 2024 · 12 min read
According to the latest U.S. Census Bureau data, there are more than 2.6 million real estate professionals and 360,000 real estate and licensing firms in the United States. If you’re thinking of starting your own real estate business, choosing the right name can be critical in ensuring your business stands out among such steep competition.
Deciding on a name for your business isn’t always easy, which is why we’ve provided more than 210 example company names to help inspire you. If you find a name that perfectly suits your new real estate business, be sure to register it as soon as possible before someone else snatches it up.
You can also try using our AI-powered name generator to help you create the perfect real estate company name. To use it, simply follow these easy steps:
Remember, once you find the perfect name, it’s important to register it so other real estate companies can’t use it.
Residential real estate refers to any structure or piece of land intended for residential use. That could include single-family homes, multifamily properties like duplexes and apartment buildings, and even vacant lots where one might choose to build a residential home.
Commercial real estate is any real estate used for the purpose of conducting business. Examples include retail spaces and offices. It doesn’t include rental properties, however, which are still considered residential real estate.
A real estate investment business is a broad term that refers to a company that aims to generate a profit through investments in real estate. Companies that flip houses or those that buy up multiple rental properties are two common examples of real estate investment companies.
Property management companies help landlords or other real estate investors manage their properties and may perform tasks such as rent collection, building maintenance, and necessary administrative duties. The properties you manage could be residential, commercial, or both.
Real estate developers buy land or buildings with the intent to develop them into new homes or commercial spaces and then sell them for profit. Developing real estate can involve building new properties or converting existing ones to improve them or change them.
A real estate brokerage is a business that helps other people buy and sell real estate. The real estate services performed by brokers are the same as the ones provided by real estate agents, but brokers must take additional exams to obtain their broker licenses.
Vacation rental businesses buy and manage properties they rent to travelers for short-term stays. Owning this type of real estate company can be a fun way to help vacationers enjoy the trip of a lifetime.
Choosing a business name can be difficult. Your real estate company name needs to accurately reflect the type of real estate services you offer, be memorable, and convey a sense of trust with your target customer.
As you consider different estate business names, follow these tips to help narrow down your choices.
Is your real estate business catering to young, first-time home buyers or seasoned real estate investors? Is it a small, relatable business or a full real estate agency? Do you want your business to be perceived as fun and modern or traditional and experienced? Knowing what your real estate business' brand identity is and who your ideal customers are is an essential first step in choosing the best name.
Customers have many real estate businesses to choose from, so creating a name that’s memorable, catchy, and easy to understand is essential if you want to be competitive. It may be helpful to research local real estate company names in your area to see if any strike a similar tone to the one you plan to use.
When choosing a real estate business name, it’s important to make sure you adhere to any federal laws or state-specific laws around business names. For example, if you decide to form your real estate company as an LLC (limited liability company), you may be required to include “LLC” within your business name.
Federal naming guidelines may also dictate that your business name can’t be too similar to a competitor’s name. Following this rule won’t just help you avoid potential trademark infringement, but will also ensure you don’t mislead customers who may confuse your name with another.
Business naming guidelines may also vary by state, so it’s important to check the local laws in the area where you intend to operate your real estate business.
Once you’ve settled on the perfect catchy real estate business name, you’ll need to double-check that your name is actually available. There are a couple of easy ways to check if a business name is already taken:
Once you’re absolutely certain that your perfect real estate company name is available, it’s time to register it before another business owner has the same idea.
There are a few different ways to register a business name, and the method you choose may depend on the type of business you wish to register and which state you’re registering in.
LegalZoom’s simple online registration service can make the process easier. Simply start by selecting the type of real estate business you want to register (such as a DBA, LLC, or corporation), and we’ll walk you through the rest of the process.
You may also want to set up your real estate company website and social media presence early in the process. With so much competition in the real estate industry, it’s important to make sure your company name and desired social media handles are available.
The decision to include your own name within your company name is largely a personal one, but there are a few things you may want to consider.
Will your potential customers be working only with you, or will you have a real estate team working alongside you? Do you have a unique name that’s easy to remember? Is there a chance you may want to sell your business to another agent or realty firm in the future? Consider all these questions carefully when deciding whether to name your company after yourself.
Good business names are short and easy to remember, so you may want to avoid anything that’s too long or complicated. Cutesy, incorrect spellings may feel like a good way to make your name unique but may make it difficult for your customers to find your website in an internet search. And, of course, you’ll want to avoid using profanity or potentially offensive language in your name.
Again, it’s important to avoid using a name or logo that’s too similar to another existing real estate company in order to avoid infringing on a trademark.
It’s possible to change a business name later if you change your mind, but you’ll need to follow a number of steps to do so. For starters, you’ll need to check to see if your new business name is available, following the same steps above. And you’ll need to notify the IRS and your state government of your business name change by filling out the appropriate forms.
Outside of using our business name generator, there are many ways to find inspiration for your new real estate company name. You can try using a thesaurus to collect words related to the real estate industry and use that as a jumping-off point. Or, you may want to search for real estate businesses that are similar to yours and take note of the names that most stand out to you, then see if you can improve upon them.
Friends and family can also be a helpful test audience during your brainstorming process. If they respond positively to your potential real estate company name, that may be a good indication that your potential clients will like it too.
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