DBA
DBA stands for “doing business as,” which allows individuals and LLCs to do business under a name other than their legal name. DBA registration can help business owners differentiate their business from their personal identity or their existing business for marketing purposes.
What is a DBA?
Also known as a fictitious name, a trade name, or an assumed name, a DBA allows businesses to establish a business identity separate from their legal name. For example, if Sally is the sole proprietor of her baking business, she can register a DBA and do business as “Sourdough Sally.” She won't have the legal protection of an LLC, but her business name will be recognized.
If Mario’s Plumbing LLC wants to branch away from service into retail, they can register a DBA under another name to sell plumbing supplies. Likewise, if they want to expand their services into different areas, they can register a new DBA for each location.
Many large companies use DBAs as they branch into different markets. Franchisees tend to file a DBA to establish their local identity. A local Burger King franchise, for example, may operate under "Burger Enterprises, LLC," but they use a DBA to transact business as "Burger King."
See our comprehensive DBA guide to learn more about the pros and cons of using a DBA.
FAQs
Who needs a DBA?
Any business owner or entity wanting to legally do business under a name other than their legal name should register a DBA. DBAs are useful for sole proprietors who want to protect their identity and establish credibility and LLCs that want to branch into other markets.
How much does a DBA cost?
Filing fees for a DBA can cost anywhere from $10–$100 depending on the state or county where you live. Since it is not the same as forming a business entity, there are usually no other fees associated with registration. To check the cost where you live, visit the state and/or county business regulatory agency (often the Secretary of State or similar office).
Can you have multiple DBAs?
A business owner or business entity can legally conduct business under multiple DBAs. Each DBA name can represent a different location, product, or service.
Is a DBA a legal entity?
A DBA is not a separate business entity and does not receive a separate employer identification number (EIN). Taxes are filed under the business owner or business entity's name. If any legal cases are brought against the DBA, the sole proprietor or parent LLC is legally liable. For sole proprietorships, this could put personal assets at risk.
Can I get a business bank account with a DBA name?
While a DBA is not a legal entity, most banks will let you open an account under your DBA name as long as it is officially registered with the state or county.