Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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How Hispanic Business Owners Are Winning by Using Social Media
A first generation Hispanic small business owner shares insights into the ways social media can be used to boost your small business' profile online.
· 4 min read
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5 Tips to Attract New Online Customers
With more competition for traffic and shoppers, online businesses are getting smarter about how to attract new customers.
· 4 min read
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Why You Need a Business Identity
The way you visually represent your business can have a large impact on your customers' perception of your brand.
· 3 min read
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How to Maintain Customer Relationships During the Coronavirus Pandemic
Staying in touch with customers is smart under any circumstances, but especially during the coronavirus pandemic. Fortunately, you can find ways to demonstrate concern while supporting your customers.
· 4 min read
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Business Owners: Make LinkedIn Work for You in 10 Steps
Optimizing your LinkedIn presence takes some time and commitment, yet LinkedIn is one tool you can't afford to ignore in today's market.
· 3 min read
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How to Improve Traffic to Your Website
To improve your website traffic, invest in paid and organic tactics like SEO, content marketing, keyword research, and digital ads. Learn more.
· 3 min read
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Email Marketing Basics
If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started.
· 4 min read
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Business Newsletters 101: Effective Newsletters in 6 Easy Steps
Are you using e-newsletters to connect with your customers? Email's not just for special offers and product announcements. Stay connected to your existing customers and build relationships with new ones by offering them useful content. It can be as easy as these 6 steps.
· 3 min read
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Is Influencer Marketing Right for Your Business?
An increasingly essential part of a retail marketing tool kit, influencer marketing can help put your brand on the map.
· 4 min read
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Digital Marketing: SEO vs. SEM and Why Your Business Needs Both
SEO and SEM are digital marketing strategies aimed at internet search results. Find out the difference between the two, and learn why a combined approach may be the best bet for your business.
· 3 min read
