Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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Cost of Marketing II: Advertising on Cable TV
For many small to midsize businesses with a limited advertising budget, national, broadcast television advertising isn't a viable option. But that doesn't mean that you can't use this effective tool. A low-cost alternative to traditional television advertising is putting those advertising dollars into cable television.
· 4 min read
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Overcoming Your Social Media Marketing Fears
Relatively speaking, social media is still in its infancy. As companiesbig and small try to crack the code of this exciting new marketing resource, lessons are being learned at a breakneck pace. Here's your chance to separate the myths from the realities.
· 4 min read
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How to Protect Your Business Name
Your business’s name is one of its most important assets. But your business can suffer if someone else starts using a similar name. Here are some steps you can take to safeguard your name.
· 4 min read
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4 Tips to Prevent Cyberattacks on Your Mobile Device
Your phone contains plenty of sensitive information that you want to keep to yourself. Keep it safe with key cybersecurity practices is just as important.
· 4 min read
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Is Your Virtual Address Company Protecting Your Privacy and Security?
If you're in the process of choosing a virtual address service, this article can help you determine whether the service provider you're considering has security measures in place that will protect your private information.
· 6 min read
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How Hispanic Business Owners Are Winning by Using Social Media
A first generation Hispanic small business owner shares insights into the ways social media can be used to boost your small business' profile online.
· 4 min read
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5 Tips to Attract New Online Customers
With more competition for traffic and shoppers, online businesses are getting smarter about how to attract new customers.
· 4 min read
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How to Maintain Customer Relationships During the Coronavirus Pandemic
Staying in touch with customers is smart under any circumstances, but especially during the coronavirus pandemic. Fortunately, you can find ways to demonstrate concern while supporting your customers.
· 4 min read
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Email Marketing Basics
If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started.
· 4 min read
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Is Influencer Marketing Right for Your Business?
An increasingly essential part of a retail marketing tool kit, influencer marketing can help put your brand on the map.
· 4 min read
