Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
-
Running a Sweepstakes or Contest? Here's What You Need to Know
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
· 3 min read
-
Cost of Marketing II: Advertising on Cable TV
For many small to midsize businesses with a limited advertising budget, national, broadcast television advertising isn't a viable option. But that doesn't mean that you can't use this effective tool. A low-cost alternative to traditional television advertising is putting those advertising dollars into cable television.
· 4 min read
-
Overcoming Your Social Media Marketing Fears
Relatively speaking, social media is still in its infancy. As companiesbig and small try to crack the code of this exciting new marketing resource, lessons are being learned at a breakneck pace. Here's your chance to separate the myths from the realities.
· 4 min read
-
How to Integrate Your Marketing Efforts for Maximum Results
Small businesses need marketing to grow. Here's how you can create an effective, manageable, and integrated marketing plan.
· 4 min read
-
How to Find Sales Leads that Actually Work
Looking for strong sales leads? Try these six ways to generate them yourself.
· 4 min read
-
How to Protect Your Business Name
Your business’s name is one of its most important assets. But your business can suffer if someone else starts using a similar name. Here are some steps you can take to safeguard your name.
· 4 min read
-
4 Tips to Prevent Cyberattacks on Your Mobile Device
Your phone contains plenty of sensitive information that you want to keep to yourself. Keep it safe with key cybersecurity practices is just as important.
· 4 min read
-
Is Your Virtual Address Company Protecting Your Privacy and Security?
If you're in the process of choosing a virtual address service, this article can help you determine whether the service provider you're considering has security measures in place that will protect your private information.
· 6 min read
-
Building and Managing Brand Equity
Looking to increase your company's profits or attract new investors? Understanding the importance of creating and managing brand equity can help with these goals.
· 4 min read
-
Customer Word of Mouth, Both Good and Bad
Word of mouth has always been a double-edged sword. It can be the lifeblood of any business or the downfall. In today’s tech-savvy world filled with instant feedback on social media, staying in front of negative word of mouth is paramount to ensuring your business’s success.
· 5 min read
