Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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The Power of PR
Advertising is what you buy from the sales department of the media. Public relations (PR) is what you get from the news department for free. How many ads do you suppose a good news story is worth? Read more to find out the role that PR can play in business.
· 3 min read
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7 Reasons to Blog About Your Business
Blogs are the perfect way to get the word out about your business and secure your presence online. Are you ready to launch your business into the blogosphere?
· 3 min read
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Using Pinterest as a Marketing Tool
Social media has become a lucrative medium for marketing goods and services, whether it's giving away coupons to potential customers who “like” a Facebook page, enticing users to “follow” your business on Twitter, or posting commercials and how-to videos on YouTube. However, a social media network that many business owners have not yet tapped is Pinterest. This site has millions of potential customers who may be interested in following your company's new interests and branding techniques.
· 4 min read
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How Much Is Customer Acquisition Costing You? Here's How to Add It Up
To better understand whether your marketing efforts are profitable, you need to start by calculating your customer acquisition costs. It's a simple formula that can help improve your marketing decision-making. Read on to learn how to calculate them.
· 4 min read
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Mompreneurs Share Their Low-Cost Marketing Secrets
Here are some of the best wallet-friendly marketing tips female small businesses owners use to build their businesses.
· 4 min read
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How to Use LinkedIn to Build Your Business and Find Customers
If you're building a business, then you need to be on LinkedIn. It's where you can generate leads and boost your sales among B2B and B2C clients alike. Here are some simple techniques you can use to begin building your business on LinkedIn today.
· 4 min read
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How to Build Online Communities Around Your Business and Brand
Online communities can help you stay connected to your customers as well as promote your business in a time when many companies are struggling. All around the world, people are sheltered in place due to coronavirus. Since they can't go to work, school, houses of worship, restaurants, and sports games, they are now turning to their main source of education, entertainment, and connection—the internet.
· 4 min read
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SEO Basics for Small Businesses
Because people rely heavily on search engine results to find products and services, small businesses need to understand and master SEO basics. Here are five ways to make sure customers say, “I found you online."
· 3 min read
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How Startups Can Use Twitter Marketing to Brand, Sell, and Grow
Twitter marketing can help you build your startup and cultivate your audience, as long as you keep the endgame in mind and utilize the right tools.
· 4 min read
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How Hispanic Small Businesses Cross the Cultural Divide to Find Customers
Finding new customers is always a challenge, but Latino entrepreneurs are casting a wide net.
· 3 min read
