Trademarks
Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.
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Trademarks: After Your Mark Is Registered
Trademark registration provides important protection, but it's your responsibility to keep your registration active and enforce your rights.
· 4 min read
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How Long Does It Take to Register a Trademark?
Once you have a name, slogan, logo, or phrase for your product or service, file a trademark application as soon as possible, as it often takes a year to receive final approval.
· 4 min read
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Monitoring and Protecting Your Trademark
In order for a trademark to be effective, it must be enforced. Find out how to guard your trademark, what happens if you don’t stop trademark conflicts, how you can stop an infringing trademark, and more.
· 3 min read
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Should You Trademark Your Name?
In the always evolving electronic age, many famous celebrities are using trademark law to protect the use of their name over the Internet. Should you?
· 4 min read
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Health and the City: How Close Is Too Close in Trademarks?
Jennifer Cassetta was excited to apply for a trademark for her Manhattan fitness and martial arts center. Then HBO got word that her business is called Health and the City. The cable company thinks Cassetta's proposed name is too close to their hit television series.
· 3 min read
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Let's Get Ready to Rumble: Trademarking Your Catch Phrase
How to get the maximum mileage out of your catch phrase? Develop a distinctive one, use it in interstate commerce, and register it with the U.S. Patent and Trademark Office.
· 3 min read
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Registering Green Trademarks
While the USPTO is actively encouraging the development of 'green' technology, green trademark and patent seekers should be well-informed going into the process to increase the probability of success—because it's not enough to just have a catchy 'green' name anymore.
· 5 min read
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Taking Your Trademark Overseas
With the Internet and globalization making the world smaller, businesses are increasingly expanding overseas—and that means they need to protect their trademarks outside the U.S. Doing business in other countries? See how you can get trademark protection.
· 4 min read
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Developing an IP Strategy
Protecting your invention, logo or creative work with a patent, trademark or copyright is important. But equally important is creating an IP strategy.
· 5 min read
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Trademarks: After You Apply
Filing a trademark application is just the first step toward trademark registration and it doesn’t guarantee registration. Your application will first move through a review and publication process.
· 4 min read
