Trademarks
Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.
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Trademarks: Before You Apply
Registering a trademark is a complicated process, especially if you're new to the experience. Before you apply, it's a good idea to familiarize yourself with what's involved and to get the right support.
· 4 min read
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Trademark Registration: An Overview
Trademarks protect your business name and strengthen your brand identity. When you register your trademark with the U.S. Patent and Trademark Office, you gain valuable rights, but the registration process takes some time and consideration.
· 3 min read
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Get It Right the First Time: Avoiding Trademark Pitfalls with an Appropriate Strategy
Trademark registration can be complicated and expensive. Start with a strategy and apply these three steps to make sure your filing matches your need. You can avoid mistakes and save money with some careful planning and a sound strategy.
· 4 min read
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Trademark a Symbol
Registering a trademark for a symbols, logo or design is an important part of protecting the value of your work. Find out how to apply for trademark protection, how long it takes, and more.
· 3 min read
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Responding to a Trademark Office Action
When the government locates something wrong with your trademark application, they will notify you with an office action. Find out more about trademark office actions, such as what causes them, how to respond, and how long it takes to get one resolved.
· 2 min read
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Trademark Protection of Color: Louboutin's Red-Soled Shoe Is a Clever Logo
A deeper look at the question of trademark and the use of color in product design.
· 4 min read
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How to Purchase an Existing Trademark
Need a trademark ASAP? Consider buying an existing one. But before you get your wallet out, make sure you understand how to decide if it's right for your business.
· 3 min read
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The Importance of Trademark Protection
If you are not already thinking about trademark protection for your business, you should be. If you have been neglecting this aspect of your business, don't despair. Trademark protection is straightforward. Here's what you need to know.
· 3 min read
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Understanding Trademark Tarnishment
Learn what trademark tarnishment actually is, how to avoid it and the steps that you should take if your trademark has been tarnished.
· 3 min read
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The Problem of Genericide in Trademarks
Sometimes a company's branding can become so pervasive in our culture it goes beyond the traditional confines of its trademark. What seems like a good problem to have can actually create a new public relations headache known as genericide.
· 3 min read
