Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

5 tips and tricks for a successful email marketing campaign
Email marketing is one of the most effective ways to advertise your business. A successful email marketing campaign brings in sales, builds customer loyalty, and stays within the law.
February 10, 2023 · 3 min read
Is outsourcing HR the right move for your small business?
For small businesses, the HR function can be expensive. Even more expensive, though, are the mistakes that can happen when there's no HR guidance from a professional.
January 6, 2023 · 3 min read
How startups can use Instagram to brand, sell, and grow
Instagram marketing is a crucial part of any marketing strategy for startups. Learn how to use the platform to grow your audience and build your brand.
January 6, 2023 · 4 min read
How to develop a marketing communications strategy
You can put together an effective plan without consuming too much of your business's time or money.
January 6, 2023 · 3 min read
Why you need a brand identity and how to create one
You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.
January 6, 2023 · 3 min read
What your logo says about your brand identity
Your logo is key to communicating what your brand is and what it stands for. Getting it right is worth time and expense.
January 6, 2023 · 3 min read
How to write an effective marketing plan
One of the most important aspects of starting and running your corporation is first developing a comprehensive marketing plan. Many first-time business owners think placing an ad, running a television commercial and designing a glossy brochure will automatically bring in customers. However, the "build it and they will come" aspect doesn't work in the business world; it takes careful planning and a comprehensive understanding of the marketplace in order to develop a business strategy that will ensure success. What is a Marketing Plan?
April 19, 2022 · 7 min read