Katherine Gustafson

Katherine Gustafson

​Katherine is a writer specializing in creating content related to tech, finance, business, environment, and more. She has written for Visa, PayPal, Adobe, and Intuit. Find her online and on LinkedIn.

More From This Author

Should you refinance your mortgage during the COVID-19 crisis?

With interest rates at historic lows, this may be an opportunity for homeowners to save big by refinancing mortgages.

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Industry disruption: How to shake up your industry or product segment

Becoming an industry disruptor can help you get ahead in a competitive marketplace by giving customers what they really want.

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How to map your customer's journey

With customer expectations higher than ever, customer journey mapping is a useful tool that can help turn a potential customer into a raving fan.

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3 ways to make your business more customer-centric

Growing a customer-centric culture is about valuing, engaging with, and listening to your customers.

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Business leaders share their predictions about the lasting impact of COVID-19

The best business leaders post-COVID will opt to prioritize employee support programs, an empowering company culture, and work-life balance, along…

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Creative cost-cutting ideas for small businesses

Small business owners do a lot with a little but, in lean times, cost-cutting becomes the highest priority. Learn some new and creative ways to lower…

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Are COVID-19 business disaster losses tax deductible?

While taxes aren't the first thing you want to think about when faced with disaster, taking account of your losses and claiming whatever deduction…

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Managing medical debt and how to avoid it

Medical debt is a major burden for many Americans, contributing to two-thirds of all bankruptcies in the U.S. It's essential to learn how to avoid…

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How small businesses can protect themselves against counterfeiters

Counterfeiting can affect brands both big and small, whether counterfeiters are selling phony versions of your products or tricking you into buying…

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Mompreneurs share their low-cost marketing secrets

Here are some of the best wallet-friendly marketing tips female small businesses owners use to build their businesses.

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