Katherine Gustafson

Katherine Gustafson

​Katherine is a writer specializing in creating content related to tech, finance, business, environment, and more. She has written for Visa, PayPal, Adobe, and Intuit. Find her online and on LinkedIn.

More From This Author

Is influencer marketing right for your business?

An increasingly essential part of a retail marketing tool kit, influencer marketing can help put your brand on the map.

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Baby bumps: What parents need to know about babies' insurance

There are so many logistical, financial, and legal matters to think about after the birth of a child. Insurance is an important one, but it doesn't…

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What do 'mompreneurs' prefer to be called?

With so many women in business, it's no wonder that there's a diversity of opinion on what they should be called. Some find mom-focused terminology…

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What your logo says about your brand identity

Your logo is key to communicating what your brand is and what it stands for. Getting it right is worth time and expense.

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How mompreneurs make time for self-care and vacations

It's no secret that female business owners are stretched thin when it comes to the demands of work, clients, and family. How do they find the time?

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How lean is your machine: 9 cost-cutting tips for small businesses

Cost-cutting tips to help keep your business humming

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How to Know When It's Time to Sell Your Business

The most common answer to the question of when to sell your business is “it depends." No single formula is right for every situation. The decision…

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Why you need a brand identity and how to create one

You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.

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Unconventional small business funding options for cash-strapped businesses in growth mode

Unconventional funding options for businesses often come with very high costs or other barriers, but they can provide an avenue to funding when more…

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How to Start a Business with No Money

Digital tools are making starting a business more affordable than ever.

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