Sandra Beckwith

Sandra Beckwith

Freelance writer

Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while still a journalism student. Her articles in business, consumer, trade, and custom magazines; in corporate, alumni, and nonprofit organization publications; and on websites and blogs help readers learn more about successful initiatives and interesting people, or about how to do something better, faster, or smarter.

The author of three traditionally published nonfiction books and a past contributing editor of three trade journals, Beckwith writes frequently on small business, logistics, supply chain, and work-life balance topics.

She is also a national and regional award-winning former publicist who teaches authors how to market their books. Her book marketing website, BuildBookBuzz.com, has been recognized for excellence by four organizations and is ranked in the top 10 globally for book marketing blogs. She has served on the board of directors of the American Society of Journalists and Authors, where she remains an active volunteer and member. She is also a member of the Association of Ghostwriters. Beckwith is a graduate of Utica College of Syracuse University, a past member of its Raymond Simon Institute board, and a recipient of its Outstanding Public Relations/Journalism Alumna Award.

A resident of a sweet little Erie Canal village in Western New York, Beckwith listens to audiobooks every evening while walking along the canal's original towpath for exercise. Her hobbies include eating, sleeping, and spending time with friends and family—but not necessarily in that order.

More From This Author

Defining customer lifetime value and how to increase it

Smart small businesses calculate customer lifetime value and use it to forecast sales, set budgets, and guide marketing decisions.

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How small business are preparing for a potential second COVID-19 shutdown

Take stock of what you've learned from the first coronavirus shutdown to help prevent problems and surprises during future crises.

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How to avoid scams during the coronavirus pandemic

Thanks to evolving technology, hackers and scammers are exploiting consumer anxiety with increasingly sophisticated and harmful ploys. That's why it'…

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How to transition your brick and mortar business to an online entity

Looking to transition your brick and mortar business to an online operation? Whether you're looking to replace or supplement your in-person business…

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Tips for entrepreneurs pitching to investors

Pitching to investors is an important step for businesses seeking outside funding at any stage—startup or otherwise. Here are five tips from the pros…

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Bookkeeping options for time-starved startups

You've started your business; now you have to manage the finances. Should you hire a bookkeeper, outsource everything, rely on software alone, or do…

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How startups use data analytics to accelerate success

Startups and experts explain data analytics, why and how they use it, and the tools they find most helpful to meet their goals. Find out why it is an…

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How to find a business idea that will make you money

Entrepreneurs invest time developing business ideas that do something better than available options, increase competition, or disrupt a category.…

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How small businesses can make money with affiliate marketing

Affiliate marketing can help small businesses earn money by selling the products of others or by reaching new customers for products they own or…

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How to collect and use customer feedback to improve your business

Customer feedback is more important than ever to businesses. What customer feedback should you gather, how can you do that, and what should you do…

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