Sandra Beckwith

Sandra Beckwith

Freelance writer

Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while still a journalism student. Her articles in business, consumer, trade, and custom magazines; in corporate, alumni, and nonprofit organization publications; and on websites and blogs help readers learn more about successful initiatives and interesting people, or about how to do something better, faster, or smarter.

The author of three traditionally published nonfiction books and a past contributing editor of three trade journals, Beckwith writes frequently on small business, logistics, supply chain, and work-life balance topics.

She is also a national and regional award-winning former publicist who teaches authors how to market their books. Her book marketing website, BuildBookBuzz.com, has been recognized for excellence by four organizations and is ranked in the top 10 globally for book marketing blogs. She has served on the board of directors of the American Society of Journalists and Authors, where she remains an active volunteer and member. She is also a member of the Association of Ghostwriters. Beckwith is a graduate of Utica College of Syracuse University, a past member of its Raymond Simon Institute board, and a recipient of its Outstanding Public Relations/Journalism Alumna Award.

A resident of a sweet little Erie Canal village in Western New York, Beckwith listens to audiobooks every evening while walking along the canal's original towpath for exercise. Her hobbies include eating, sleeping, and spending time with friends and family—but not necessarily in that order.

More From This Author

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What's it worth? How to price your goods and services

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How to start an internal communications department

Here's why even small businesses need an internal communications department and how to get started creating yours.

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Free versus paid apps—when upgrades make sense for small businesses

Sometimes a business app's less powerful free version offers what you need, but not always. Here's how to know when it's time to transition from free…

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Start your business off right with a business plan outline

A business plan outline provides the framework for the business plan that will act as your small business blueprint. Answer these questions as you…

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Including your stepchildren in your estate plan

Here are some of the challenges blended families face in estate planning and what you need to know to make sure your final wishes are respected and…

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Keep track of employees' time with a time off request form

Keeping track of employee paid time off can be a challenge, even when the staff is small. Here are three 'must-dos' for businesses offering PTO,…

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Finding the right fit: Comparing intellectual property protections

Safeguard your ideas, inventions, and processes so others don't benefit from your genius unless you want them to.

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Is venture capital a devil's bargain?

Venture capital comes with significant advantages, but it has downsides, too. Business advisors and small-business owners share five reasons to be…

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Smart business ideas for a stressed-out world

The time has never been better to start a business that will help people cope with the stress in their lives. Here are a few ideas to get your wheels…

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