Sandra Beckwith
Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while still a journalism student. Her articles in business, consumer, trade, and custom magazines; in corporate, alumni, and nonprofit organization publications; and on websites and blogs help readers learn more about successful initiatives and interesting people, or about how to do something better, faster, or smarter.
The author of three traditionally published nonfiction books and a past contributing editor of three trade journals, Beckwith writes frequently on small business, logistics, supply chain, and work-life balance topics.
She is also a national and regional award-winning former publicist who teaches authors how to market their books. Her book marketing website, BuildBookBuzz.com, has been recognized for excellence by four organizations and is ranked in the top 10 globally for book marketing blogs. She has served on the board of directors of the American Society of Journalists and Authors, where she remains an active volunteer and member. She is also a member of the Association of Ghostwriters. Beckwith is a graduate of Utica College of Syracuse University, a past member of its Raymond Simon Institute board, and a recipient of its Outstanding Public Relations/Journalism Alumna Award.
A resident of a sweet little Erie Canal village in Western New York, Beckwith listens to audiobooks every evening while walking along the canal's original towpath for exercise. Her hobbies include eating, sleeping, and spending time with friends and family—but not necessarily in that order.
More From This Author
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Defining Customer Lifetime Value and How to Increase It
Smart small businesses calculate customer lifetime value and use it to forecast sales, set budgets, and guide marketing decisions.
· 3 min read
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How Small Business Are Preparing for a Potential Second COVID-19 Shutdown
Take stock of what you've learned from the first coronavirus shutdown to help prevent problems and surprises during future crises.
· 4 min read
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How to Collect and Use Customer Feedback to Improve Your Business
Customer feedback is more important than ever to businesses. What customer feedback should you gather, how can you do that, and what should you do with it? Here's what many small businesses are doing now.
· 3 min read
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Loan Lessons: Are You Ready to Buy a House?
When is the best time to buy a house? Here are six questions to ask that will help you decide if you're ready for this significant (and perhaps life-changing) financial investment.
· 3 min read
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Including Your Stepchildren in Your Estate Plan
Here are some of the challenges blended families face in estate planning and what you need to know to make sure your final wishes are respected and followed.
· 3 min read
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Tips for Entrepreneurs Pitching to Investors
Pitching to investors is an important step for businesses seeking outside funding at any stage—startup or otherwise. Here are five tips from the pros that will help you nail it.
· 3 min read
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How to Avoid Scams During the Coronavirus Pandemic
Thanks to evolving technology, hackers and scammers are exploiting consumer anxiety with increasingly sophisticated and harmful ploys. That's why it's more important than ever to learn how to avoid becoming a victim.
· 3 min read
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Spring Cleaning: Refreshing Your Business Plan
Here's what you need to know about refreshing your business plans during both good and bad times for your company.
· 3 min read
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How Businesses Are Dealing with Canceled Events
As events around the country are canceled, small businesses are collaborating with clients and customers to find alternatives. Here's what some are doing to weather the storm.
· 3 min read
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SEO Basics for Small Businesses
Because people rely heavily on search engine results to find products and services, small businesses need to understand and master SEO basics. Here are five ways to make sure customers say, “I found you online."
· 3 min read
