Sandra Beckwith
Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while still a journalism student. Her articles in business, consumer, trade, and custom magazines; in corporate, alumni, and nonprofit organization publications; and on websites and blogs help readers learn more about successful initiatives and interesting people, or about how to do something better, faster, or smarter.
The author of three traditionally published nonfiction books and a past contributing editor of three trade journals, Beckwith writes frequently on small business, logistics, supply chain, and work-life balance topics.
She is also a national and regional award-winning former publicist who teaches authors how to market their books. Her book marketing website, BuildBookBuzz.com, has been recognized for excellence by four organizations and is ranked in the top 10 globally for book marketing blogs. She has served on the board of directors of the American Society of Journalists and Authors, where she remains an active volunteer and member. She is also a member of the Association of Ghostwriters. Beckwith is a graduate of Utica College of Syracuse University, a past member of its Raymond Simon Institute board, and a recipient of its Outstanding Public Relations/Journalism Alumna Award.
A resident of a sweet little Erie Canal village in Western New York, Beckwith listens to audiobooks every evening while walking along the canal's original towpath for exercise. Her hobbies include eating, sleeping, and spending time with friends and family—but not necessarily in that order.
More From This Author
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How to Transition Your Brick and Mortar Business to an Online Entity
Looking to transition your brick and mortar business to an online operation? Whether you're looking to replace or supplement your in-person business, start the process with these four steps.
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How to Start an Internal Communications Department
Here's why even small businesses need an internal communications department and how to get started creating yours.
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Is Bankruptcy the Answer to Pandemic Business Troubles?
If you are considering bankruptcy to keep your company afloat, you may have other options.
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How Startups Use Data Analytics to Accelerate Success
Startups and experts explain data analytics, why and how they use it, and the tools they find most helpful to meet their goals. Find out why it is an important part of creating and running a successful startup.
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How to Write a Nonprofit Business Plan
While a nonprofit business plan is similar to that of a for-profit company, it has a few important differences, including the need for a fundraising section.
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How to Buy a Franchise
Franchising experts offer insights that will help you understand how this turnkey approach to entrepreneurship works as you consider whether to buy a franchise.
· 4 min read
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What Should Be in Your Photography Business Plan
Set up your photography startup for success by including these essential elements in your business plan.
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Making a Reverse Calendar: Planning Backward for a Year of Holiday Sales
Consider using a reverse calendar to make the most of holiday sales during the fourth quarter or throughout the year.
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How to Find a Business Idea that Will Make You Money
Entrepreneurs invest time developing business ideas that do something better than available options, increase competition, or disrupt a category. Here are three steps they follow when identifying and pursuing new business ideas.
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What Makes the 2020 Tax Season Different for Small Businesses and Consumers
Understand how your tax burden might be affected by factors such as working from home, caring for children during school closures, getting ill, and receiving a stimulus check.
· 3 min read
