Trademarks
Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.
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Understanding Trademark Tarnishment
Learn what trademark tarnishment actually is, how to avoid it and the steps that you should take if your trademark has been tarnished.
· 3 min read
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The Problem of Genericide in Trademarks
Sometimes a company's branding can become so pervasive in our culture it goes beyond the traditional confines of its trademark. What seems like a good problem to have can actually create a new public relations headache known as genericide.
· 3 min read
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Trademarks, Publicity, and the Presidency
Can U.S. presidents protect their names and faces with trademarks? And, on the flip side, is it OK to use the president's name or image on a product? Find out how trademarks and other intellectual property rights apply to the commander in chief.
· 3 min read
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Protect Your Brand Like a Celebrity
Celebrities work hard to build and maintain a valuable brand. Here are four celebrity brand protection strategies you can use in your own business.
· 3 min read
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Your Trademark Is Registered! Now, Protect Your Rights
Receiving a registered trademark is a big accomplishment that marks the end of a long and sometimes difficult application process.
· 4 min read
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Avoid Rejection: 5 Mistakes that Could Work Against Your Trademark Application
It's common to have your first trademark application rejected. But there are things you can do to set yourself up for success the first time.
· 4 min read
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When Is the Right Time to Trademark Your Brand?
The best business strategy is to think about trademarks from the very beginning—ideally, when you're choosing your business name and logo and forming your business entity.
· 3 min read
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Can I Use an Abandoned Trademark?
Trademarks are alive—they grow, they change, and sometimes they die.
· 3 min read
